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Marketing

Influencer Marketing

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Sales Strategies

Aligning Sales and Marketing Needs To Be Your Priority

There is a very big payoff for companies that smooth the handoff of leads to sales.
Online Reviews

6 Ways Startups Can Use Reviews to Boost Business

Are you a startup? You may have the most to gain from positive customer reviews.
Marketing

The Marketing Help You Need, But Can't Afford

A good marketing firm will bring organization and order to your customer acquisition process.
Winning Strategies

Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)

Donald Trump is ruthless, has tremendous energy, and is willing to do whatever it takes.
Video Marketing

Let Customers Get to Know You With Video

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
Content Strategy

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.
Marketing Strategies

Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web

Invest the time to tune your sputtering social-media marketing machine.
Social Media

Most Businesses Miss the Mark When Responding to Consumers on Social Media, New Study Says

Being on top of customer complaints and questions online could give your company a big boost.
Marketing

This Yogurt Manufacturer Is Trying to Create Demand for an Ingredient Everyone Else Throws Away

A mission to eliminate food waste is also a complex marketing issue for The White Moustache.
Affiliate Marketing

What Makes An Affiliate Site Profitable?

How portable and evergreen is your particular niche?
Digital Marketing Strategy

Are Digital Retail Models Taking Over Brick and Mortar?

Start-up consumer brands are gaining noteworthy market share.
Feedback

An Open Letter To 'Open Letter' Writers

An open letter can be a great way to air your grievances -- but make sure you do it right.
Business Name

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Rebranding

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.