Marketing

Increasing Conversions

LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups

One tip is to involve every member of your team in the content-creation process.
web site

5 Tips to a Better Small-Business Website

The whole point is to entice people to come to your retail establishment.
Social Media Marketing

5 Things Entrepreneurs Shouldn't Forget About Social Media

Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.
Online Business

How to Get Your Ideas to Market Quickly and Painlessly

Building an Internet business is a long, slow process but getting started doesn't have to be.
Marketing

5 Tips for Getting on TV

Even small, personal brands and startups can unlock the PR power of television.
Content Strategy

3 Secrets to Creating Content That Speaks to the Reader

When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.
Marketing

The 5 Most Innovative Marketing Campaigns of 2015

Have you seen those eye-catching 'Shot with iPhone 6' billboards? Apple's campaign was one of the five best.
Online Marketing

10 Skills Online Marketing Teams Must Have to Succeed

Running an effective online marketing campaign requires a collage of skills, including the ability to bring it all together.
Ecommerce

The 5 Most Innovative Trends in Ecommerce to Watch for in 2016

Ever hear of contextual shopping? It's coming to a website near yours.
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Gender Differences

Study: Women Pay Thousands More Than Men for Products

New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
Take It From The Pros

6 Ways to Stand Out in a World That Won't Shut Up

There are super creative tactics some entrepreneurs use to get their brands and companies ahead.
Fads

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Take It From The Pros

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
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