Marketing

Growth Strategies

Achieve Growth Without Borrowing Funds

Use strategic alliances to grow your business fast.
Marketing

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
Al Lautenslager
Marketing

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?
Kim T. Gordon
Marketing

Get Over Your Networking Shyness

You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.
Marketing

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.
Al Lautenslager
Marketing

Meeting a New Customer

Four simple ways to make your meeting with that new customer a success.
Marketing

Addled Ads

Marketing moves <I>not</I> to make
Kim T. Gordon
Marketing

Attention, Shoppers!

Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will.
Marketing

Defining Sales and Marketing

Build your business with the right combination of the two.
Kim T. Gordon
Marketing

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.
Marketing

Selling Points

Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.
Marketing

Say What?

How to get customers buzzing about your business
Kim T. Gordon
Marketing

8 Ways to Make Your Startup Message Contagious

Implement these viral-marketing tactics, and the diagnosis will be strictly incurable success.
Marketing

Managing Your Reputation

Follow these tips to save your brand during a crisis.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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