In this live session, discover how our guest built a personal brand that fueled a near-$100M acquisition, then leveraged that same trust to launch his next venture into 1,400+ stores. Register now!
Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional product into a trusted industry solution.
Define a precise niche, clarifying positioning and shaping a cohesive brand voice and visual identity so your account signals value from day one without relying on existing followers.
A strong personal brand enables you to increase the visibility and real-world impact of your expertise by communicating your value clearly and consistently.
Whether the influence of AI in your specific role is already making substantive changes in your day-to-day tasks or if it's on the horizon, it's important to prepare yourself.
I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's worth being "annoying" to a few.
When you're trying to find your first customers, the analog work of getting out and hustling can make the difference between your business taking off and falling flat.