While completely avoiding all mistakes is impossible, there are some that I see entrepreneurs make over and over -- errors that shouldn't be as common as they are.
At the Entrepreneur360 Conference in New York, the founders of Adafruit, Gravity Payments and OrigAudio offered their views on what makes an effective leader.
We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.