By preparing for the upcoming holiday season year-round as opposed to just in the second half of the year, retailers can directly apply lessons learned from the previous year, effectively plan for various scenarios based on different external factors (i.e., inflation) and get a head start on competitors.
Everyone's heard that "luck happens when preparation meets opportunity," but what you're preparing for is high-level anticipation, and here's what that means.
Sunny Bonnell and Ashleigh Hansberger told stories for clients of their branding and digital agency, Motto. But they came up short when it was time to tell their own.