It doesn't matter what kind of person you're trying to get to work with you. If you conduct yourself in the right way, people will want to invest their time, energy and money into helping you.
When leading a team, you want the kind of trust that encourages individuals to take big risks, aim high when setting goals and enjoy the people they work with.
Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.