Viral Marketing | Page 4

Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.

The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.

In a message posted to its site, the girls game-maker says 'we don't want to fight.'

The girls game-maker takes some heat after a video it produced has received more than 7 million views on YouTube.

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.

Virool gives businesses a self-serve, social video advertising platform to help get the kind of exposure that only a viral hit can bring.

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.

Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.

How to create Twitter content that's forwarded over and over again.

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.

What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.

It can be difficult to predict what will go viral, but catchy content can increase your chances.

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.

How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.

The company founder shares how she overcame a crisis of confidence to build a multimillion dollar business.