With the majority of adults owning smartphones with unlimited texting, texts are increasing seen as a professionally acceptable means of communication.
While you are contemplating the thrill of launching your business, the people you've hired to make it happen are wondering about who they are working for.
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.