Developing a small number of key partnerships, especially in the early stages of building a business, can be an incredibly valuable way to grow your consumer base and experiment with additional revenue streams.
The two-person team behind Alexiss Swimwear shares how they found each other, and how five years later their mutual passion has created a unique and vibrant brand.
Here's how one marketing and advertising agency has proved that knowing who to partner with is just as important as who you know in the business world.
Ensuring there is a clear execution plan for the partnership in terms of key personnel, timing, resources, and how the partnership fits relative to each party's respective overall corporate strategy will setup the partnership for success.
By having honest, respectful, productive conversations with your partner, you will find the rhythm to help you smoothly and purposefully dance your way through business relationships.