By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.
Big brands brought their A-game for this year's Super Bowl, from QR songs to electronic animals.
The brands showing out at this year's Super Bowl are like a line-up of Pandemic winners.
Tips from successful campaigns promoting everything from shapewear to prostate health.
With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Brand will not associate with a blog solely on account of its wide audience and here are the things it requires
The couple was skeptic about jumping into the samosa business (a widely untapped market) until they saw a kid nagging at the airport.
Young people with creative minds should feel quietly confident that their future can be bright- even if they're not so good at physics and algebra.
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
These ads will make you think about the world at large.
Hitching your advertising to a trendy topic has great potential, both for better and worse.