Commercials
News and Articles About Commercials
Take It From The Pros
![George Chilton]()
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
Commercials
![Rose Leadem]()
Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban
This company is using the policy to its advantage.
Super Bowl
![Samuel Edwards]()
Super Bowl Advertisers Struck Political and Social Undertones
Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Cadillac
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
Marketing
![Dan Blacharski]()
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Advertising
![Entrepreneur Staff]()
Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?
No, you didn't drink too much. Lando Calrissian is back to pitch you you dad's favorite malt liquor.
Advertising
What's Next for 'The Most Interesting Man In The World'?
Jonathan Goldsmith discusses how he almost didn't take the part, highlights of the job and his future plans.
Advertising
Say Goodbye to the 'Most Interesting Man in the World'
Check out Jonathan Goldsmith's final appearance as the beloved Dos Equis pitchman.
Football
![Kim Lachance Shandrow]()
10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads
From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.
Take It From The Pros
![Erik Huberman]()
4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Advertising
![Geoff Weiss]()
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
Marketing
![Laura Entis]()
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Advertising
![Geoff Weiss]()
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Politics
![Kate Taylor]()
Can You Guess Which 2 Presidential Candidates Inspired Pizza Hut Commercials in the '90s?
The 2016 election is shaping up to be pretty cheesy.
