Commercials

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign
Advertising

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
Hayden Field | 2 min read
This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Entrepreneur Staff | 2 min read
Top Takeaways from the 'Most Interesting Man in the World' Campaign

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Eric Samson | 4 min read
The Most Thought-Provoking Ads of 2017

The Most Thought-Provoking Ads of 2017

These ads will make you think about the world at large.
Rose Leadem | 7 min read
5 Lessons From the Great Pepsi Shakeup

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
George Chilton | 5 min read

More From This Topic

Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban
Commercials

Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban

This company is using the policy to its advantage.
Rose Leadem | 1 min read
Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards | 6 min read
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
Cadillac

Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
Reuters | 2 min read
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Dan Blacharski | 6 min read
Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?
Advertising

Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?

No, you didn't drink too much. Lando Calrissian is back to pitch you you dad's favorite malt liquor.
Entrepreneur Staff | 1 min read
10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads
Football

10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads

From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.
Kim Lachance Shandrow | 5 min read
4 Must-Haves for Brands Considering TV Commercials
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman | 5 min read
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Advertising

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
Geoff Weiss | 3 min read
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Laura Entis | 3 min read
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
Advertising

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Geoff Weiss | 2 min read