Commercials
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Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
The Most Thought-Provoking Ads of 2017
These ads will make you think about the world at large.
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban
This company is using the policy to its advantage.
Super Bowl Advertisers Struck Political and Social Undertones
Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?
No, you didn't drink too much. Lando Calrissian is back to pitch you you dad's favorite malt liquor.
10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads
From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.
4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
