Commercials

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health.

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

Hayden Field

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.

How to Create and Grow a Fashion Blog Organically

Brand will not associate with a blog solely on account of its wide audience and here are the things it requires

This Couple has Built a Brand Out of India's Favorite Munchie

The couple was skeptic about jumping into the samosa business (a widely untapped market) until they saw a kid nagging at the airport.

Commercializing Creativity: Marrying Creative Minds With Commercial Thinkers

Young people with creative minds should feel quietly confident that their future can be bright- even if they're not so good at physics and algebra.

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Eric Samson

The Most Thought-Provoking Ads of 2017

These ads will make you think about the world at large.

Rose Leadem

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.

Putting the Right Foot Forward With Puma

Puma understands and interacts with consumers on a daily basis, which helps them share the franchisee's problems quickly.