Commercials

Marketing

The Most Thought-Provoking Ads of 2017

These ads will make you think about the world at large.

By Rose Leadem

Marketing

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

By George Chilton

Marketing

Emirates Airline’s New Commercial Pokes Fun at the New Electronics Ban

This company is using the policy to its advantage.

By Rose Leadem

Marketing

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.

By Samuel Edwards

Business Branding

Cadillac Disavows Casting Call for ‘Neo-Nazi’ Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'

By Reuters

Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.

By Dan Blacharski

Marketing

Brain Break: Does Billy Dee Williams Put You in the Mood … for a Colt 45?

No, you didn't drink too much. Lando Calrissian is back to pitch you you dad's favorite malt liquor.

By Dan Bova

Business News

10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads

From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.

By Kim Lachance Shandrow

Marketing

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

By Erik Huberman

Marketing

A Small Coffee Company Just Won a Free Commercial at This Year’s Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.

By Geoff Weiss

Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'

By Laura Entis

Marketing

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.

By Geoff Weiss

Buying a Franchise

Can You Guess Which 2 Presidential Candidates Inspired Pizza Hut Commercials in the ’90s?

The 2016 election is shaping up to be pretty cheesy.

By Kate Taylor

Online Presence

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.

By Catherine Clifford

Building a Business

Arby’s Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults

The chain proved its brand savvy as it bid Stewart #JonVoyage.

By Kate Taylor

Marketing

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.

By Laura Entis

Building a Business

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.

By Nina Zipkin

Business News

Grab a Tissue: Apple’s Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.

By Kim Lachance Shandrow

Building a Business

While Searching for a Rental, Apartment Hunters Discover In-Home Burger King

In a new commercial in Spain, Burger King tricked apartment seekers into stumbling upon a surprise pop-up restaurant located in an apartment.

By Kate Taylor

Marketing

There’s an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.

By Geoff Weiss

Building a Business

Here’s Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.

By Geoff Weiss