Commercials

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Eric Samson

· 4 min read

The Most Thought-Provoking Ads of 2017

These ads will make you think about the world at large.

Rose Leadem

· 7 min read

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

George Chilton

· 5 min read

Rose Leadem

· 1 min read

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.

Samuel Edwards

· 6 min read

Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'

Reuters

· 2 min read

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.

Dan Blacharski

· 6 min read

Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?

No, you didn't drink too much. Lando Calrissian is back to pitch you you dad's favorite malt liquor.

Entrepreneur Staff

· 1 min read

10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads

From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.

Kim Lachance Shandrow

· 5 min read

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

Erik Huberman

· 5 min read

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.

Geoff Weiss

· 3 min read

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'

Laura Entis

· 3 min read