Commercials
Why Super Bowl Commercials Are the Ultimate Marketing Play
By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.
The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
5 Steps to Creating Successful Marketing Campaigns
From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.
Super Bowl LVI Commercials: The Standouts, the Confusing and the Horribly Timed
Big brands brought their A-game for this year's Super Bowl, from QR songs to electronic animals.
2021 Super Bowl: Bye, Bye Beer and Hello Electric Cars
The brands showing out at this year's Super Bowl are like a line-up of Pandemic winners.
How to Market Taboo Products
Tips from successful campaigns promoting everything from shapewear to prostate health.
KFC Enlists RoboCop to Protect Secret Recipe in New Campaign
Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level
With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
How to Create and Grow a Fashion Blog Organically
Brand will not associate with a blog solely on account of its wide audience and here are the things it requires
This Couple has Built a Brand Out of India's Favorite Munchie
The couple was skeptic about jumping into the samosa business (a widely untapped market) until they saw a kid nagging at the airport.
Commercializing Creativity: Marrying Creative Minds With Commercial Thinkers
Young people with creative minds should feel quietly confident that their future can be bright- even if they're not so good at physics and algebra.
Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
The Most Thought-Provoking Ads of 2017
These ads will make you think about the world at large.
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban
This company is using the policy to its advantage.