Putting the Right Foot Forward With Puma
Puma understands and interacts with consumers on a daily basis, which helps them share the franchisee's problems quickly.
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?
No, you didn't drink too much. Lando Calrissian is back to pitch you you dad's favorite malt liquor.
10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads
From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.
4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Can You Guess Which 2 Presidential Candidates Inspired Pizza Hut Commercials in the '90s?
The 2016 election is shaping up to be pretty cheesy.
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults
The chain proved its brand savvy as it bid Stewart #JonVoyage.
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.