Connecting with Customers | Page 3

Building a Business

Don’t Mistake Lack of Response for Lack of Respect

The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.

By Claudia Chan

Online Presence

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

By Christopher Hann

Marketing

The Strongest Connections Come From Telling Your Story

By Israel Idonije

Business News

Brand Managers Ignore 80 Percent of Complaints on Twitter

By Kevin Allen

Marketing

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.

By Alina Tugend

Business Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.

By Lev Kaye

Building a Business

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.

By Randy Komisar

Building a Business

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.

By Dorie Clark

Building a Business

Be Memorable By Creating Your Own Personal Connection Story

Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.

By John Corcoran

Human Resources

4 Ways to Give Your Customers Exactly What They Want

You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.

By Dan S. Kennedy

Thought Leaders

Give the Gift of Your Presence

An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.

By John Brubaker

Building a Business

6 Tips for How to Sell More in Less Time

Don't waste hours on a project or prospect unlikely to produce returns.

By Peter Fuller

Building a Business

10 Tips to Find and Win the Best Clients

The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.

By John Rampton

Building a Business

Lessons From a Country Music Duo to Make Your Business ‘Big & Rich’

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.

By John Brubaker

Business News

If You Want to Build Good Relationships, Stop Hiding Behind Your Email

If you're working through touchy subjects, in-person is better than the inbox.

By Lambeth Hochwald

Building a Business

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''

By Brett Relander

Marketing

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.

By Ryan Vanni

Building a Business

How to Best Utilize Your Positive Customer Feedback

To thrive in a competitive market, you must understand and highlight your company's strengths.

By Chuck Cohn

Marketing

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.

By Rahul Varshneya

Building a Business

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.

By Chloe Gray

Building a Business

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.

By Leslie Stretch

Tech

5 Ways to Build Bonds With Customers Using the Old-School Telephone

Customers just want to pick up the phone when they need help with their problem.

By Clément Delangue

Building a Business

The Simple Secret to Making an Instant Connection With Everyone You Meet

The more we listen, the smarter and nicer people think we are.

Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.

By Jim Joseph

Marketing

The Right Way to ‘Stalk’ People Online

There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.

By Carol Roth

Tech

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.

By Larry Alton