Building a Business
When You’re Comfortable With Your Prices It’s Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Connecting with Customers | Page 3
Business News
Brand Managers Ignore 80 Percent of Complaints on Twitter
U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
By Kevin Allen
Marketing
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
By Alina Tugend
Business Branding
4 Warning Signs Your Brand Is a Terrible Teacher
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
By Lev Kaye
Building a Business
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Building a Business
What to Do When a Prospect Is Blowing You Off
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
By Dorie Clark
Building a Business
Be Memorable By Creating Your Own Personal Connection Story
Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.
Human Resources
4 Ways to Give Your Customers Exactly What They Want
You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
Thought Leaders
Give the Gift of Your Presence
An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.
Building a Business
6 Tips for How to Sell More in Less Time
Don't waste hours on a project or prospect unlikely to produce returns.
By Peter Fuller
Building a Business
10 Tips to Find and Win the Best Clients
The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.
By John Rampton
Building a Business
Lessons From a Country Music Duo to Make Your Business ‘Big & Rich’
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Business News
If You Want to Build Good Relationships, Stop Hiding Behind Your Email
If you're working through touchy subjects, in-person is better than the inbox.
Building a Business
Too Much Social Media Can Drive Away Your Customers
Your audience won't tire of quality content but the key word is "quality.''
Marketing
Find the Courage and Ask Some Clients How Your Company Can Improve
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
By Ryan Vanni
Building a Business
How to Best Utilize Your Positive Customer Feedback
To thrive in a competitive market, you must understand and highlight your company's strengths.
By Chuck Cohn
Marketing
5 Reliable Methods for Building Trust in Your Mobile App
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Building a Business
18 Resources to Help You Become Amazing at Acquiring New Customers
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
By Chloe Gray
Building a Business
4 Customer Personalities Your Sales Team Wants to Reach
Learn how to customize marketing strategies to approach each type of potential buyer.
Tech
5 Ways to Build Bonds With Customers Using the Old-School Telephone
Customers just want to pick up the phone when they need help with their problem.
Building a Business
The Simple Secret to Making an Instant Connection With Everyone You Meet
The more we listen, the smarter and nicer people think we are.
Marketing
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
By Jim Joseph
Marketing
The Right Way to ‘Stalk’ People Online
There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
By Carol Roth
Tech
Bot or Person? The Customer Automation Conundrum.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
By Larry Alton
Thought Leaders
3 Sales Lessons from Eric Cantor
You won't go further if you forget the people who got you where you are.
Marketing
The Shocking Truth: Customers Don’t Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Marketing
Have We Met Before? Getting to Know Your Online Customers.
Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.