Thought Leaders
The Playbook to Negative Reviews
Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.
Connecting with Customers | Page 2
Building a Business
Don’t Let These 3 Threats Kill Your Startup’s Mission in Its First 5 Years
The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.
By Jeff Mazur
Marketing
How to Upsell Customers This Holiday Season: 3 Tips
Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.
By Syed Balkhi
Marketing
It’s Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?
Show, don't tell, how you've got your customers' best interests at heart.
By Harold Li
Building a Business
Sparking Social Media Buzz Is How You Drive Ecommerce Sales
Getting your customers to talk with your company and about it on social media benefits a business in many ways.
Building a Business
When the Customer Fixates on Price It’s Probably Not About the Money
Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
Building a Business
The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base
The popular race company had a problem: It needed to change, without upsetting its loyal fans.
By Jason Feifer
Thought Leaders
How to Stand Out From the Crowd and Cultivate Passionate Fans
Treat your customers like friends: Give them something for free. With that mindset, you'll shine.
By Stephen Key
Marketing
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
By Gene Hammett
Marketing
5 Places to Use Storytelling in Your Marketing to Drive Sales
Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
By Mike Taylor
Building a Business
3 Steps to Increase Your Average Revenue Per Customer
When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.
Marketing
‘America’s New Romantic Piano Sensation’ Shows How to Gather a Tribe and Thrive in Business
The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
By Shawn Doyle
Thought Leaders
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
By Zach Ferres
Building a Business
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
By Ahmed Safwan
Thought Leaders
Why Every Smart Decision Comes Only After an Evaluation of Customer Needs
Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.
Building a Business
5 Ways to Blow a Business Speaking Opportunity
If you don't entice the audience on stage, you'll fail miserably off stage.
Thought Leaders
Get Better at Your Own Job by Doing Someone Else’s
Step into your employees' shoes, and let the experience guide your leadership.
Building a Business
It’s All About the Customer Service
3 Must-do tips to distinguish your business and create customers for life.
Marketing
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Building a Business
5 Reasons to Prospect Within Your Existing Customer Base
If you take your clients for granted, they'll notice. So will your competitors.
By John Holland
Building a Business
5 Ways Generation Z Thinks & Buys Differently
For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
Marketing
6 Quick and Easy Steps to Connect With Anyone
Prospective customers are people, first and foremost. Treat them that way and see what happens.
Marketing
Host a Big Event, and Watch Your Customer Base Grow
It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
By Chip R. Bell
Marketing
How to Repel the Wrong Customers — and Attract the Right Ones
You don't want everyone to like you, just the right ones.
By Ann Handley
Entrepreneurs
The Entrepreneurial Genius of ‘Star Wars’
Three lessons and warnings from the career of George Lucas
By Jeff Goins
Building a Business
When You’re Comfortable With Your Prices It’s Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.