Building a Business
Can AI Come Up With Better Ideas Than People? Sort Of, Science Says.
Humans are more creative, but AI is more practical.
By Liz Brody
Crowdsourcing
Tech
The New World of Innovation-as-a-Service
Capturing innovation from "the crowd" (as in crowdsourcing) is now streamlined enough to become a part of any company's survival kit.
By Andrew Medal
Marketing
5-Step Guide to Crowdsourcing Like a Pro
Make sure your audience loves your product before you even make it.
By Jim Joseph
Building a Business
If You Can’t Speak ‘Instagram,’ This Founder Thinks You’ll Need to Learn
A side experiment transformed online stationery company Minted -- and has helped it understand the power of visuals for consumers.
Human Resources
How Indeed’s Pokémon Go-Like Job App Almost Didn’t Happen
The job search site can thank three new hires for the growing app that rewards users with gift cards when they post help wanted signs.
By Nina Zipkin
Business News
Help Astronauts Poop in Space
Submit your ideas to NASA's crowdsourced competition for the chance to win $30,000.
Building a Business
5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd
Your success will come down to the innovation, individuality and importance of the big mission that you share.
Building a Business
Crowdfunding and PR: Have You Thought This Through?
Reckless crowdfunding can backfire because anything less than achieving set campaign goals equates to failure.
By Steve Fiore
Building a Business
Equity Crowdfunding Takes Off: What Your Business Should Know
With equity crowdfunding investors can easily connect with great opportunities and businesses can reach investors.
Thought Leaders
3 Methods to Transform into a Socially Responsible Organization
These three methods will help you turn your organization into a company committed to making a positive impact.
By John Rampton
Online Presence
What Kylie Jenner’s Hair Color Can Teach Brands About the Power of Crowdsourcing
The reality TV star let fans pick which shade of blue she should dye her tresses via social media.
By Laura Entis
Building a Business
How Crowdsourcing Can Help You With Ideas, Content and Labor
This modern method is often the best -- and most inexpensive -- way to come up with new ideas, generate content and supplement labor for your business.
By Chuck Cohn
Marketing
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Tech
Forget Beacons: The Future of Retail May Be Magnetic
A new technology -- which uses a building's unique magnetic signature to locate not just stores, but also products -- aims to transform the way we shop at malls.
By Emily Price
Building a Business
The Smithsonian and Kickstarter Partner Up to Preserve Neil Armstrong’s Spacesuit
More than 7,000 campaign backers have already contributed $550,000 to the preservation project.
Building a Business
Let This Company Make Your Concept a Creation
If you have a product idea, but lack the skills to execute it, Assembly can help.
Business News
More Businesses Can Now Offer Booking Options on Yelp
Through new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer directly through a company's Yelp page.
By Nina Zipkin
Building a Business
Twitter and Foursquare Team Up to Let You Tag Your Location in Tweets
The new feature gives users the option of including their location in posts.
By Nina Zipkin
Building a Business
The 10 Most Funded Kickstarter Campaigns Ever
A look at the 10 ventures that have raised the most money on the popular crowdfunding website to date.
By Nina Zipkin
Business News
Amazon Is Getting Ready to Publish Its First Batch of Crowdsourced E-Books
The first 10 books will be published on March 3, with preorders beginning today.
By Laura Entis
Business Legal
Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews
The embattled crowdsourced review platform returns to court again but this time it is on the other side of the legal line.
By Nina Zipkin
Building a Business
7 Home Decor Startup Trends to Watch
Creating a coherent, polished yet personalized aesthetic no longer requires an expert eye, bundles of free time or a hefty disposable income. Entrepreneurs have entered the game.
Building a Business
100 Engineers Are Trying to Bring Elon Musk’s Hyperloop Dream to Life
Thanks to an ambitious think-tank upstart, the bold billionaire's vision for a Jetson-esque 'fifth mode of transport' is inching closer to reality.
Building a Business
Don’t Let Crowd ‘Wisdom’ Do All Your Thinking
Entrepreneurs should invite public opinion when the timing is right -- without handing over the reins.
By Iman Jalali
Building a Business
How to Prepare for the Future of Work
Employers can ready their companies and employees for the changes ahead in five critical ways.