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Customer Engagement

Customer Engagement

To Rapidly Enhance Your Business, Stop Selling and Start Teaching

The more you are willing to help people without the hard sell, the more likely they are to trust you enough to buy from you.
Customer Engagement

How to Get 500 Supporters for Your Next Business Idea

Find an audience before you invest time, money and energy.
Customer Service

What This CEO Learned by Working in His Company's Call Center

Nothing has taught me more about running a company than simply picking up the phone and listening to my customers.
Customer Service

Customer Service Representatives Are Your Public Face

When a customer is unhappy and ready to write off your company, you want them dealing with the best people you can hire.
Customer Service

4 Assumptions Needed to Deliver 5-Star Customer Service

If you hear from a customer, it's probably not because they are happy.
Content Marketing

Why Your Content Marketing Is Failing and How to Fix It

Engaging your customers with compelling content has a magical benefit on sales but there are no shortcuts to making it work.
Women Entrepreneurs

The Four Questions Every Entrepreneur Must Ask Themselves To Achieve Success in 2017

Envision what you want the year to look like and work backwards to reach your goal.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Online Advertising

How to Optimize Ad Placement and Maximize Revenue

Never give your audience a reason to activate their ad blockers.
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Customer Engagement

4 Ways Customers Need to See You Want Their Business

You'll make the sale based on price, quality and whether the buyer feels appreciated.
Take It From The Pros

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Customer Rapport

A Simple, 4-Step Blueprint for Building Rapport in B2B Sales

Think about what drew you to your BFF when you first met. Now, do the same with your next sales client.