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Customer Engagement

Branding

How Glossier Hacked Social Media to Build A Cult-Like Following

Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.
Customer Engagement

3 Ways for B2B Companies to Efficiently Retain Their Customers

Only 29 percent of B2B customers in one study were actively "engaged" with the companies they did business with. That says something about customer experience.
The Fix

How 'Gaming' the System Helped This Business Get Thousands More Customers

After Scott Parker partnered with Spotluck to lure diners to his four restaurants during slow times, his establishments saw an uptick in customer visits.
Marketing

Behind the Scenes of a Killer Customer Reactivation Campaign

When you see everyone going left, go right and see what's over there. In this case, it's a lost customer reactivation campaign, and it might just be the win you've been looking for.
Selling Online

3 Ways to Guarantee Your Website Fails

Online sales is different from face-to-face but the basics remain the same.
Content Marketing

American Express Has a Lot to Teach You About Content Marketing

Prioritize quality over quantity, stay alert and listen to customers.
Artificial Intelligence

If You're Asking Customers How You Can Help, It's Too Late

Artificial intelligence can help your company give people what they need (before they know they want it).
Customer Service

Want to Drive Growth? Improve Customer Support.

Customer support isn't just a growth driver -- it's the growth driver.
Customer Retention

6 Entrepreneurs Share Their Secrets to Getting Customers to Return

From giving gifts to increasing offerings, here are some ways to keep customers coming back.
Customer Service

The 4 Top Customer Service Screw-Ups You Must Avoid

There is no point in marketing if your team ignores customers who respond.
Customer Service

Create Space to Work On the Business, Not In the Business

James Teppen, co-president of Gibraltar Business Capital, discusses the importance of customer service.
Finding Customers

Want to Find Lots of Paying Customers? Watch This Facebook Live July 18, 1 p.m. ET

Customers don't magically appear. But with this week's 'Tough Love Tuesday,' you'll learn how to turn users into paying customers.