Marketing Strategies

Get to Know Your Customers, and Get Your Marketing Back on Track
Marketing Bootcamp

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Erin Schultz
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Bootcamp

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
How to 'Productize' Your Service Business Offerings
Marketing Bootcamp

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Justin Gray
7 Rules for Writing Better Ad Copy
Marketing Bootcamp

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Craig Simpson
3 Strategies to Using Your Book as a Calling Card
Marketing Bootcamp

3 Strategies to Using Your Book as a Calling Card

There are hundreds of ways to use your book to build your business. Here are three to get you started.
Wendy Keller
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
Marketing Bootcamp

Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.

By getting focused and dedicating just a few hours each month, you can create a sensible social media strategy that wins fans and brings in new customers.
Tami Brehse
4 Things Companies Get Wrong When Hiring Content Marketers
Marketing Bootcamp

4 Things Companies Get Wrong When Hiring Content Marketers

You can't hire a winning content marketer unless you know what you need them to do and how to work with them to get it done.
Sujan Patel
4 Low-Cost Marketing Strategies Every Business Should Know
Marketing Bootcamp

4 Low-Cost Marketing Strategies Every Business Should Know

These four low cost marketing strategies create organic traffic and exposure for your business.
Scott Langdon
How Getting Published Will Change Your Business
Marketing Bootcamp

How Getting Published Will Change Your Business

Writing a book is the best way to put your expertise on display.
Wendy Keller
What to Consider When Evaluating Potential PR Partners
Marketing Bootcamp

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Chuck Cohn
Top Marketing Trends for Small Businesses
Marketing Bootcamp

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant
3 Strategies for Finding the Best Influencer to Boost Your Brand
Marketing Bootcamp

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Jeff Boss
The Marketing Help You Need, But Can't Afford
Marketing Bootcamp

The Marketing Help You Need, But Can't Afford

A good marketing firm will bring organization and order to your customer acquisition process.
Brian Barquilla
Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web
Marketing Bootcamp

Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web

Invest the time to tune your sputtering social-media marketing machine.
Perry Marshall