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Marketing Strategies

Marketing Strategies

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?
Artificial Intelligence

If You're Asking Customers How You Can Help, It's Too Late

Artificial intelligence can help your company give people what they need (before they know they want it).
Big Data

10 Tools Helping Companies Manage Big Marketing Data

Big data has become central to developing the best marketing strategy.
Content Marketing

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.
Solopreneur

6 Strategies to Keep Your Solopreneur Endeavor in the Black

You can't do everything or be everywhere at once. Try on these tips to save money, time and possibly even your sanity.
Public Relations

Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.
Marketing

11 Marketing Experts Whose Insights Could Change Your Business

These guys (and gals) help some of the the biggest companies and ad agencies on the planet. Maybe they could help you, too.
Marketing

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Scaling

Why Quality Over Quantity Matters When You're Scaling a Business

Be careful not to become the kind of owner afflicted with "shiny object syndrome."
Marketing

3 Hot Marketing Trends You Need to Try Now

Keep innovating with your marketing strategies.
Marketing Strategies

9 Low-Budget Marketing Strategies Every Startup Can Afford

Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Ready for Anything

How Billion-Dollar Companies Think Differently About Customer Relationships

Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.
Marketing

4 Marketing Strategies You Can Use Before Hiring an Agency

By mastering these four strategies, you'll start to get the benefit of digital marketing sooner, and you'll understand the most important key performance indicators that will help you grow your busine...
Marketing

The Complete Guide to Using Stock Photos in Your Marketing

Used correctly, free stock photos can really bring your ads, blog posts and content to life.
Marketing

Solving the 'Divorce Lawyer' Marketing Problem

Avoid the hard sell, but make sure they remember you.