Marketing Strategies

How Do You Measure the Impact of an Experience?
Experimental marketing strategies

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Anand Srinivasan
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson
How Ford Created a Huge Market by Lowering its Prices
Simplify

How Ford Created a Huge Market by Lowering its Prices

By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
Richard Koch
4 Tips for Crafting the Ideal Sales Letter
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Craig Simpson
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options
Growth Strategies

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

These two strategies for growing a successful business are very different. Find out which would be a good match for you.
Richard Koch
12 Simple Ways Restaurants Can Increase Revenue
Marketing Ideas

12 Simple Ways Restaurants Can Increase Revenue

Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
Landon Ledford
5 Ways to Market Your Business for Free (or Nearly Free)
Marketing

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.
Jonathan Long
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Craig Simpson
Want to Become a Digital Marketing Expert? Here is How to Get Started.
Ask the Expert

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Sujan Patel
The Intersection of Psychology and Marketing
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business
Growth Strategies

The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business

In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
Richard Koch
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Sales Strategies

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Craig Simpson
6 Steps to Dominate a Competitor's Social Media Marketing
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers