Marketing Strategies

Want to Become a Digital Marketing Expert? Here is How to Get Started.
Ask the Expert

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Sujan Patel
The Intersection of Psychology and Marketing
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business
Growth Strategies

The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business

In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
Richard Koch
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Sales Strategies

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Craig Simpson
6 Steps to Dominate a Competitor's Social Media Marketing
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers
The Keys Test: How to Determine If You Should Simplify Your New Business
Growth Strategies

The Keys Test: How to Determine If You Should Simplify Your New Business

If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Richard Koch
3 Proven Ways to Grow Your Business Without a Lot of Money
Ask the Expert

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
The Gap Test: How to Determine If You Should Simplify Your Business
Growth Strategies

The Gap Test: How to Determine If You Should Simplify Your Business

Go for the gap -- and do the opposite from the market leader before anyone else does.
Richard Koch
3 Easy Ways to Attract More Customers Fast
Brand Building

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Wendy Keller
5 Unique Ways to Build Your Brand Like the Big Companies Do
Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Wendy Keller
6 Marketing Tactics That Build Lifelong Loyalty
Marketing

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
How 6 Fast-Growth Software Companies Are Surviving in the Challenging SMB Market
Customer Service

How 6 Fast-Growth Software Companies Are Surviving in the Challenging SMB Market

These six companies have found ways to serve their customers well, all while enjoying a high rate of growth.
Peter Daisyme
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson