Marketing Strategies

9 Social Media Goals to Set for Your Business
Social Media

9 Social Media Goals to Set for Your Business

Without goals, it's hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.
Alfred Lua
Your Business Can Be Boring But Your Marketing Can't
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Josh Steimle
Patrick Bet-David on the Biggest Mistake Marketers Make
Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.
Patrick Bet-David
The Best Days to Send Email Campaigns and Other Email Marketing Tips
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing
Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Nathan Chan
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque
9 Sales and Marketing Tips for Startups
Startups

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself.
Mike Kappel
How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Lydia Belanger
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
5 Social Media Studies That Will Boost Your Marketing Skills
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
Alfred Lua
The 7 Worst Reasons for a Content Marketing Campaign
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Renée Warren
7 Ways to Position Your Marketing Agency for Growth
Marketing

7 Ways to Position Your Marketing Agency for Growth

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.
This Is Why You Should Consider Getting a Degree in Marketing
worth-knowing

This Is Why You Should Consider Getting a Degree in Marketing

It is about the most versatile degree for launching a business career, with good ROI for your college costs.
Eric Siu
7 Tips for Successfully Introducing Freemium Business Software
Freemium

7 Tips for Successfully Introducing Freemium Business Software

Making a profit on a new software business solution requires successfully giving away the basic version.
John Boitnott
OK

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