Marketing Strategies

The Gap Test: How to Determine If You Should Simplify Your Business
Growth Strategies

The Gap Test: How to Determine If You Should Simplify Your Business

Go for the gap -- and do the opposite from the market leader before anyone else does.
Richard Koch
3 Easy Ways to Attract More Customers Fast
Brand Building

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Wendy Keller
5 Unique Ways to Build Your Brand Like the Big Companies Do
Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Wendy Keller
6 Marketing Tactics That Build Lifelong Loyalty
Marketing

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
How 6 Fast-Growth Software Companies Are Surviving in the Challenging SMB Market
Customer Service

How 6 Fast-Growth Software Companies Are Surviving in the Challenging SMB Market

These six companies have found ways to serve their customers well, all while enjoying a high rate of growth.
Peter Daisyme
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson
Can White Papers Help Boost Your Business?
Growth Strategies

Can White Papers Help Boost Your Business?

Creating a white paper can be a powerful strategy for any business-yours included.
Craig Simpson
10 Things You Need to Learn From Apple's Marketing
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Chirag Kulkarni
7 Ways to Build Hype Months Before Your Business Launches
Ready to Launch

7 Ways to Build Hype Months Before Your Business Launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!
Sheila Eugenio
3 Insights to Identify a Multi-Billion Market Opportunity
Market Research

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Nathan Resnick
7 Books Every Marketer Should Read Before Selling Anything
Marketing

7 Books Every Marketer Should Read Before Selling Anything

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Robert Allen
7 Steps to a Perfectly Written Business Plan
Make More Happen

7 Steps to a Perfectly Written Business Plan

Your business plan is how investors and potential partners see that you know everything you can about your industry.
John Rampton
6 Link-Building Tips for Bootstrapped Entrepreneurs
SEO

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Josh Denning