Ask the Expert
Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
So, what do you do when competitors start poaching your turf? You dominate them.
If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Ask the Expert
You don't need deep pockets to get the word out about your small business. You just need to be creative.
Go for the gap -- and do the opposite from the market leader before anyone else does.
Brand-building strategies for business owners, startups, and freelancers
Learn how you can grow your business using your five senses.
Before selling to your customers, engage them first.
These six companies have found ways to serve their customers well, all while enjoying a high rate of growth.
You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.