Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Craig Simpson
3 Tips for Creating Sponsored Content That Engages Consumers
Content Marketing

3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Sarah Ware
How to Get Started as a Public Speaker
Public Speaking

How to Get Started as a Public Speaker

If you want to start speaking, here's what you need to know to avoid wasting your time.
Wendy Keller
Getting the Money Applause -- Even When You Have Laryngitis
Public Speaking

Getting the Money Applause -- Even When You Have Laryngitis

A successful speaker should deliver content that will impress, amaze and excite an audience.
Issamar Ginzberg
Branding Lessons From the Presidential Conventions
Branding

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
How ConsumerAffairs Survived Pivoting and Improved Profitability
Pivots

How ConsumerAffairs Survived Pivoting and Improved Profitability

Three key factors carried the company through the pivot process in order to slay the dragon.
Zac Carman
Only Actionable SEO Can Help Companies Achieve Their Business Goals
SEO

Only Actionable SEO Can Help Companies Achieve Their Business Goals

SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
Sastry Rachakonda
How to Become an Industry Influencer in 5 Easy Steps
Personal Branding

How to Become an Industry Influencer in 5 Easy Steps

This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
Lee Frederiksen
3 Ways to Create a Brand Statement That Sticks
Branding

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
Here's How You Fix Your Dud Differentiator
Marketing Strategies

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?
Lee Frederiksen
Choosing the Media and Strategies That Best Fit Your Brand
Marketing Strategies

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Marketing Strategies

Marketing Addiction Is the Struggling Entrepreneur's Pitfall

Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
Heather Markel
5 Critical Marketing Metrics to Follow
Online Marketing

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Matthew Goulart
For Maximum Benefit Marketers Must Combine Email and Social Media
Marketing

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Seamas Egan