6 Key Variables You Must Track in Your Marketing Campaigns
A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
3 Tips for Creating Sponsored Content That Engages Consumers
With the right tools your sponsored post will generate results for your brand.
How to Get Started as a Public Speaker
If you want to start speaking, here's what you need to know to avoid wasting your time.
Getting the Money Applause -- Even When You Have Laryngitis
A successful speaker should deliver content that will impress, amaze and excite an audience.
Branding Lessons From the Presidential Conventions
Marketing is a spectator sport, which makes it easy to learn from the political arena.
How ConsumerAffairs Survived Pivoting and Improved Profitability
Three key factors carried the company through the pivot process in order to slay the dragon.
Only Actionable SEO Can Help Companies Achieve Their Business Goals
SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
How to Become an Industry Influencer in 5 Easy Steps
This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.
Here's How You Fix Your Dud Differentiator
Why would anyone believe your firm different from all the others if you can't say why?
Choosing the Media and Strategies That Best Fit Your Brand
It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
5 Critical Marketing Metrics to Follow
Understanding and utilizing these formulas should guide how you promote your business.
For Maximum Benefit Marketers Must Combine Email and Social Media
Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
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