Marketing Strategies

6 Tools to Develop an Outstanding Social Media Marketing Strategy
Marketing Bootcamp

6 Tools to Develop an Outstanding Social Media Marketing Strategy

Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
Kelly Bolton
3 Low-Cost Marketing Strategies To Grow Your Travel Startup
Marketing Bootcamp

3 Low-Cost Marketing Strategies To Grow Your Travel Startup

How to penetrate a highly competitive segment like travel without breaking the bank.
Anand Srinivasan
4 Things About Cultivating a Thought Leader the Company Might Regret
Marketing Bootcamp

4 Things About Cultivating a Thought Leader the Company Might Regret

Marketing is mostly telling customers what you think they want to hear. Thought leadership is telling them what they need to hear.
Phil La Duke
Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Marketing Bootcamp

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
Entrepreneur Network
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall
PR Expert: Social Media Has Obliterated Traditional Public Relations
Marketing Bootcamp

PR Expert: Social Media Has Obliterated Traditional Public Relations

Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
Entrepreneur Network
Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST
Marketing Bootcamp

Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST

Submit your questions for the bestselling author of the "Ultimate Guide to Google AdWords," and join us for a livestream Q&A session today.
Erin Schultz
9 Powerful Ways to Use the Pareto Principle in Marketing
Marketing Bootcamp

9 Powerful Ways to Use the Pareto Principle in Marketing

Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.
Neil Patel
Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.
Marketing Bootcamp

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content-marketing expert Salma Jafri explores the history of content marketing and how you can make it work for you.
Entrepreneur Network
3 Not-So-Obvious Steps to Writing a Successful Business Book
Marketing Bootcamp

3 Not-So-Obvious Steps to Writing a Successful Business Book

A book is the single greatest marketing tool a new or growing business can create.
Wendy Keller
Reporters Don't Take Orders and Other PR Truths
Marketing Bootcamp

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.
Adam Fine
8 Common Ways Small Businesses Waste Money Marketing
Marketing Bootcamp

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Brian Sutter
The World's Best Marketing Tool: Writing a Book
Marketing Bootcamp

The World's Best Marketing Tool: Writing a Book

There is no more credible way to establish your credentials than documenting your expertise in a book.
Wendy Keller
Sales Success Secrets for Your Next Tradeshow
Marketing Bootcamp

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
Shaun Buck