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Marketing Strategies

Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Social Media Marketing

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended.
Marketing Strategy

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.
Marketing

Expert Answers to 5 Important Marketing Questions

Learn what to do when you're just starting out, and what you're doing when your company is doing great.
Marketing Strategies

How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Managing Teams

Does Your Marketing Team Have These 9 All-Star Qualities?

Does your team have good communication, leadership, goal orientation and, most importantly, passion? If not, you've got work to do.
Referrals

5 Referral Marketing Strategies for Professional Service Providers

Referrals are a great way to increase sales and clients. Here's how to get more of them.
Marketing Strategies

How the Seasons Affect Your Direct Mail Campaigns

For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
Webinars

4 Things Companies Need to do With Their Webinars

Most companies don't take the time to make the most of a powerful tool for your business.
Marketing Plans

Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.

While market saturation is often a deterrent for small-business hopefuls, it doesn't have to be. Here's how to compete.
Market Research

How to Get a New Product to Market Without Hiring Market Researchers

Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
Direct Mail

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.