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Marketing Strategies

Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Marketing

Marketing 101: Are Metrics a Good Indicator of Success?

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
Online Marketing

How to Market Products Online That Google and Facebook Don't Allow

Don't let your brand die online just because your product or service isn't allowed to advertise.
Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Marketing Strategies

2-Step Process to Marketing Your Import/Export Business

Find out how you can convince prospective clients that they have a product worth importing or exporting and that your company can be the one to help.
Franchise Marketing

6 Ways to Market Your Franchised Business

To attract the right target market for your franchise, use these marketing tactics to advertise your franchise.
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Marketing Strategies

How to Attract Sales Leads through Your Podcast Guest Appearance

Ditch your self-promotion mindset to give podcast audiences what they need then the rewards will come.
Social Media

9 Social Media Goals to Set for Your Business

Without goals, it's hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.