Partnerships

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity
Marketing Bootcamp

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Erik Huberman
5 Ways to Avoid the Drama of Kelly and Michael When a Partner Leaves
Partnering

5 Ways to Avoid the Drama of Kelly and Michael When a Partner Leaves

It hurts when a partner finds another, more attractive, situation but don't turn it into your company's long nightmare.
Rich Razgaitis
NASA Wants Your Ideas for Habitats on Mars
NASA

NASA Wants Your Ideas for Habitats on Mars

The agency issued a call for proposals this week.
Nina Zipkin
In Real Estate, It's 'Location, Location, Location.' In Business, It Should Be 'Collaborate, Collaborate, Collaborate.'
Partnerships

In Real Estate, It's 'Location, Location, Location.' In Business, It Should Be 'Collaborate, Collaborate, Collaborate.'

Here's how one marketing and advertising agency has proved that knowing who to partner with is just as important as who you know in the business world.
Matt Mayberry
Twitter Wins Bid to Stream the NFL's Thursday Night Games
Streaming

Twitter Wins Bid to Stream the NFL's Thursday Night Games

The micro-blogging site beat out Facebook, Verizon, Amazon and Yahoo.
Why Collaboration Is an Easier Route to Small Business Growth
Small Business Growth

Why Collaboration Is an Easier Route to Small Business Growth

In business, as in life, there is strength in numbers.
Jana Barrett
Why Your Company Should Consider Outsourcing Content Creation
Marketing Bootcamp

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
Kelsey Meyer
3 Questions to Ask Before Hiring a PR Agency
Marketing Bootcamp

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Elliot Tomaeno
Building a Relationship With a CEO? Woo the Inner Circle First.
Networking

Building a Relationship With a CEO? Woo the Inner Circle First.

Come bearing gifts for assistants, event planners and interns.
John Ruhlin
How Do You Bring Investors Into Your Business? Very Carefully.
Ready To Launch

How Do You Bring Investors Into Your Business? Very Carefully.

Finance expert Mark Kohler says that knowing the difference between lenders, investors and partners is crucial when building capital.
Entrepreneur Network
Guacamole and Musicians Make for a Delicious Combination at SXSW
SXSW

Guacamole and Musicians Make for a Delicious Combination at SXSW

The pairing of seemingly unrelated businesses, produce and music, is the type of innovative display SXSW is known for.
Jill Schiefelbein
Fedex: Amazon Would Have to Spend 'Tens Of Billions' to Compete With Us
Amazon

Fedex: Amazon Would Have to Spend 'Tens Of Billions' to Compete With Us

Amazon recently leased 20 cargo aircraft and bought thousands of its own trailer trucks, while calling itself a 'transportation service provider' for the first time in its annual filings.
This New Partnership Makes it Easy for Travelers to Cook Meals in Their Hotel Rooms
Business Partnership

This New Partnership Makes it Easy for Travelers to Cook Meals in Their Hotel Rooms

Extended-stay chain Homewood Suites teamed up with PeachDish to provide guests DIY meal kits.
Carly Okyle
Don't Want to End Up Like AOL and Time Warner? Here Are 4 Ways to Create a Winning Business Partnership.
Partnerships

Don't Want to End Up Like AOL and Time Warner? Here Are 4 Ways to Create a Winning Business Partnership.

Ensuring there is a clear execution plan for the partnership in terms of key personnel, timing, resources, and how the partnership fits relative to each party's respective overall corporate strategy will setup the partnership for success.
Monica Zent