Snapchat Is Adopting Facebook's Ad Targeting Strategy
3 min read
The 4 Digital Trends That Are Reshaping Advertising
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
5 Tech Tools that Help Businesses Compete With the Big Guys
News and Articles About Targeted Advertising
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Build a Customer Communication Channel That's Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Why Every Business Needs to at Least Consider Google Targeted Ads
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
9 Ways to Meet and Understand Your Audience
Have you had a close encounter with the people buying your product?
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
How to Maximize Your LinkedIn Profile to Find Potential Customers
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Everything Business Owners Need to Know About Beacons
Find out what beacons are, how they work, what they cost and more.
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A look at how to turn your website into an effective marketing tool for your business.
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