Targeted Advertising
Target Markets
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Facebook Marketing
Optimize the Value of Existing Customers With Facebook's Built-in Tools
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
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Targeted Advertising
How Targeted Marketing Can Improve Your Brand's Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Snapchat
Snapchat Is Adopting Facebook's Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Market Research
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Targeted Advertising
Build a Customer Communication Channel That's Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Advertising
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
Target Markets
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Snapchat
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
Online Marketing
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Targeted Advertising
Why Every Business Needs to at Least Consider Google Targeted Ads
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
Online Marketing
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
