Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
Increase your sales and become an authority in your industry.
Brands need to understand how mood-based ad targeting impacts consumers.
Facial recognition technology compliant with global data privacy laws can open new doors for targeted marketing campaigns.
Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.
What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.
If your business is trying to market itself online without any kind of data-backed help, you're losing time, energy and cold, hard capital.
Choose your photography, influencers, audience and content wisely.
Relevance and value build a loyal customer base.
Choose who sees your ad and what they are watching at the time.
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.