Targeted Advertising

Marketing

More Is Not Better: How to Effectively Target Retail Promotions

Relevance and value build a loyal customer base.

It's Not Too Late to Be an Early Adopter of YouTube Ads

Choose who sees your ad and what they are watching at the time.

7 Tips for Effectively Allocating an SMB Advertising Budget

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.

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A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

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Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
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Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
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Build a Customer Communication Channel That's Sure and Steady

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Want People to Pay Attention to Your Ads? Make them Personal.

A new study found that customers responded better to contextual advertisements.