Targeted Advertising

Business News

Why the Death of Cookies Will Make Online Advertising Better

Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.

Business News

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Business News

Advertisers Are Focused on Feelings. Why Does That Matter?

Brands need to understand how mood-based ad targeting impacts consumers.

Business News

Your Face is the Future of Targeted Marketing. Here's Why Businesses Should Use Facial Recognition

Facial recognition technology compliant with global data privacy laws can open new doors for targeted marketing campaigns.

Business News

7 Pop-Up Ad Strategies for Advertising Success

Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.

Business News

Why Niche Targeted Landing Pages Are So Valuable

What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?

Business News

You, Too, Can Be a Guest On a Popular Podcast – For $50,000

Some podcast guests are shelling out tens of thousands for exposure to a popular show's audience.

Business News

5 Ways AI Will Change the Digital Marketing Game in 2022

What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.

Business News

5 of the Easiest Ways to Make Data an Integral Part of Your Business' Digital Marketing

If your business is trying to market itself online without any kind of data-backed help, you're losing time, energy and cold, hard capital.

Business News

5 Tips for Selling Luxury Products on Facebook and Instagram

Choose your photography, influencers, audience and content wisely.

Business News

More Is Not Better: How to Effectively Target Retail Promotions

Relevance and value build a loyal customer base.

Business News

It's Not Too Late to Be an Early Adopter of YouTube Ads

Choose who sees your ad and what they are watching at the time.

Business News

7 Tips for Effectively Allocating an SMB Advertising Budget

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.

Business News

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

Business News

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.