Targeted Advertising
Marketing
It's Not Too Late to Be an Early Adopter of YouTube Ads
Choose who sees your ad and what they are watching at the time.
More From This Topic
Privacy Concerns
Your Facebook Likes Can Tell Advertisers If You're an Introvert or Extrovert
And they can tailor what you see based on that information.
The Fix
How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers
TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.
Facebook Advertising
Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be
The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.
Marketing Strategies
7 Ways to Correct a Failing Marketing Strategy
A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Targeted Advertising
How Targeted Marketing Can Improve Your Brand's Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Snapchat
Snapchat Is Adopting Facebook's Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Market Research
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Targeted Advertising
Build a Customer Communication Channel That's Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Advertising
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
Target Markets
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
