Targeted Advertising

News and Articles About Targeted Advertising

Research Is Key to Creating Promotions That Sell
Marketing Bootcamp

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
Craig Simpson
Build a Customer Communication Channel That's Sure and Steady
Targeted Advertising

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Shaun Buck
Want People to Pay Attention to Your Ads? Make them Personal.
Advertising

Want People to Pay Attention to Your Ads? Make them Personal.

A new study found that customers responded better to contextual advertisements.
Nina Zipkin
10 Ways to Learn About Your Target Audience
Business Optimization

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.
Jayson DeMers
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Marketing Bootcamp

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
Why Every Business Needs to at Least Consider Google Targeted Ads
Marketing Bootcamp

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
John Boitnott
3 Ways Customer Data Allows for Pinpoint Marketing
Marketing Bootcamp

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
Beacons

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
Laura Entis
9 Ways to Meet and Understand Your Audience
Marketing Bootcamp

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Carolina Rogoll
9 Ways to Advertise on LinkedIn
Marketing Bootcamp

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
How to Maximize Your LinkedIn Profile to Find Potential Customers
Marketing Bootcamp

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Mitch Meyerson
Everything Business Owners Need to Know About Beacons
Marketing Bootcamp

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.
Mikal E. Belicove
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
Marketing Bootcamp

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy