Marketing
Why the Death of Cookies Will Make Online Advertising Better
Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
Targeted Advertising
Marketing
7 Pop-Up Ad Strategies for Advertising Success
Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.
Marketing
Why Niche Targeted Landing Pages Are So Valuable
What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
Business News
You, Too, Can Be a Guest On a Popular Podcast – For $50,000
Some podcast guests are shelling out tens of thousands for exposure to a popular show's audience.
Marketing
5 Ways AI Will Change the Digital Marketing Game in 2022
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.
Marketing
5 of the Easiest Ways to Make Data an Integral Part of Your Business’ Digital Marketing
If your business is trying to market itself online without any kind of data-backed help, you're losing time, energy and cold, hard capital.
By Lucas Miller
Online Presence
5 Tips for Selling Luxury Products on Facebook and Instagram
Choose your photography, influencers, audience and content wisely.
Marketing
More Is Not Better: How to Effectively Target Retail Promotions
Relevance and value build a loyal customer base.
By Karl Wirth
Marketing
It’s Not Too Late to Be an Early Adopter of YouTube Ads
Choose who sees your ad and what they are watching at the time.
By Mark Daoust
Marketing
7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.
By AJ Agrawal
Online Presence
Facebook Has Changed and Your Digital Strategy Has to Adjust
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
Marketing
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Marketing
Optimize the Value of Existing Customers With Facebook’s Built-in Tools
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
By Syed Balkhi
Online Presence
Your Facebook Likes Can Tell Advertisers If You’re an Introvert or Extrovert
And they can tailor what you see based on that information.
By Nina Zipkin
Marketing
How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers
TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.
Business News
Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be
The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.
Marketing
7 Ways to Correct a Failing Marketing Strategy
A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Marketing
How Targeted Marketing Can Improve Your Brand’s Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
By Jim Joseph
Online Presence
Snapchat Is Adopting Facebook’s Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
By Lesya Liu
Building a Business
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Tech
Build a Customer Communication Channel That’s Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
By Shaun Buck
Building a Business
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
By Nina Zipkin
Building a Business
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Building a Business
As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
By Reuters
Building a Business
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Building a Business
Why Every Business Needs to at Least Consider Google Targeted Ads
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
Building a Business
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
By James Green