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More Posts on Targeted Advertising
Choose who sees your ad and what they are watching at the time.
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.
The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.