Targeted Advertising

You, Too, Can Be a Guest On a Popular Podcast – For $50,000

Some podcast guests are shelling out tens of thousands for exposure to a popular show's audience.

5 Ways AI Will Change the Digital Marketing Game in 2022

What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.

5 of the Easiest Ways to Make Data an Integral Part of Your Business' Digital Marketing

If your business is trying to market itself online without any kind of data-backed help, you're losing time, energy and cold, hard capital.

Lucas Miller

5 Tips for Selling Luxury Products on Facebook and Instagram

Choose your photography, influencers, audience and content wisely.

It's Not Too Late to Be an Early Adopter of YouTube Ads

Choose who sees your ad and what they are watching at the time.

Mark Daoust

7 Tips for Effectively Allocating an SMB Advertising Budget

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.

AJ Agrawal

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.

Harry Kabadaian

Optimize the Value of Existing Customers With Facebook's Built-in Tools

Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.

Syed Balkhi

How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers

TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.