Targeted Advertising
Digital Marketing
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Facebook Marketing
Facebook Has Changed and Your Digital Strategy Has to Adjust
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
More From This Topic
Facebook Advertising
Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be
The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.
Marketing Strategies
7 Ways to Correct a Failing Marketing Strategy
A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Targeted Advertising
How Targeted Marketing Can Improve Your Brand's Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Snapchat
Snapchat Is Adopting Facebook's Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Market Research
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Targeted Advertising
Build a Customer Communication Channel That's Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Advertising
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
Target Markets
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Snapchat
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
Online Marketing
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
