Targeted Advertising
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You, Too, Can Be a Guest On a Popular Podcast – For $50,000
Some podcast guests are shelling out tens of thousands for exposure to a popular show's audience.
5 Ways AI Will Change the Digital Marketing Game in 2022
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.
5 of the Easiest Ways to Make Data an Integral Part of Your Business' Digital Marketing
If your business is trying to market itself online without any kind of data-backed help, you're losing time, energy and cold, hard capital.
5 Tips for Selling Luxury Products on Facebook and Instagram
Choose your photography, influencers, audience and content wisely.
More Is Not Better: How to Effectively Target Retail Promotions
Relevance and value build a loyal customer base.
It's Not Too Late to Be an Early Adopter of YouTube Ads
Choose who sees your ad and what they are watching at the time.
7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.
Facebook Has Changed and Your Digital Strategy Has to Adjust
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Optimize the Value of Existing Customers With Facebook's Built-in Tools
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
Your Facebook Likes Can Tell Advertisers If You're an Introvert or Extrovert
And they can tailor what you see based on that information.
How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers
TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.
