Targeted Advertising: Page 2
How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers
TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.
Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be
The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.
How Targeted Marketing Can Improve Your Brand's Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Personalization: A Perspective On The Future Of Targeting
In today's era of mass communication –the one-size-fits-none model– personalization remains potent.
Snapchat Is Adopting Facebook's Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
Build a Customer Communication Channel That's Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
Why your Web Ad isn't working as it Should
Web ads are significantly different than TV ads - here's how
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
9 Ways to Meet and Understand Your Audience
Have you had a close encounter with the people buying your product?