Targeted Advertising: Page 2

Marketing

Optimize the Value of Existing Customers With Facebook's Built-in Tools

Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.

Social Media

Your Facebook Likes Can Tell Advertisers If You're an Introvert or Extrovert

And they can tailor what you see based on that information.

Marketing

How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers

TouchTunes, a digital jukebox company, has incorporated Foursquare software into its app, so it can push notifications to users when they're at the bar and send them personalized song suggestions.

Business News

Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be

The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.

Marketing

7 Ways to Correct a Failing Marketing Strategy

A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.

Marketing

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.

Marketing

Personalization: A Perspective On The Future Of Targeting

In today's era of mass communication –the one-size-fits-none model– personalization remains potent.

Social Media

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.

Growing a Business

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.

Science & Technology

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.

Marketing

Want People to Pay Attention to Your Ads? Make them Personal.

A new study found that customers responded better to contextual advertisements.

Growth Strategies

Why your Web Ad isn't working as it Should

Web ads are significantly different than TV ads - here's how

Marketing

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.

Business News

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.

Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.