Targeted Advertising: Page 3
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Everything Business Owners Need to Know About Beacons
Find out what beacons are, how they work, what they cost and more.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
How to Get to the Top of LinkedIn's Search Results
Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
The 4 Digital Trends That Are Reshaping Advertising
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Use Facebook Custom Audiences to Increase Your Sales
The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
5 Tech Tools that Help Businesses Compete With the Big Guys
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
Check Out How TheFaceBook Pitched Advertisers Back When It Was Still a Tiny College Network
#nostalgia
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads
The company said it will soon make similar changes for all Google Apps customers.
The Rise of 'Nudge' Advertising
With companies using big data to push you toward their services, it's starting to feel very much like '1984.'