4 Steps to Maximizing Customer Referrals
You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
What Every Entrepreneur Must Understand About Their First 10 Customers
Find out how to turn your early adopters into lifelong brand evangelists.
Why Established Companies Are Embracing an Amazon-Like Culture
Con Ed was founded in 1823, but it's making sure it can compete with newer companies born in the digital age.
Successful Selling Only Begins With the Sale
That's just the start of what can become a beautiful relationship, featuring evergreen sales and long-term contracts. Have a plan for getting there.
Consistency Is King, Queen and All the Aces in the Game of Branding
Without consistency, you don't have a brand. At least not in my book!
7 Strategies to Revamp Your Customer Onboarding
How you approach the onboarding process will greatly impact your future revenue.
Take a Tip from Bezos: Customers Always Need a Seat at the Table
A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
5 Examples of Companies Succeeding Through Transparency
Businesses of all sizes can use these same principles to improve their own internal processes.
The Road From Product to Experience for Luxury Offerings
People prefer to spend their money on experiences over things and access over ownership.
Get to Know Your Customers, and Get Your Marketing Back on Track
Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
The 'F-Word' in B2B Relationships
When the customer tells you everything is "fine" it is time be alarmed.
Customer Relationship Management
Listening to Feedback Is How You Fight Customer Attrition
Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
5 Sales Lessons B2B Companies Can Learn from Apple
At Apple the lessons outlined contributed to building a business that delights people around the world.
Marketing Advice from 3 Funded Fashion Startups
The lesson these entrepreneurs offer is simple -- know your customers and how you can best serve them.
Starting a Business
Reprints & Licensing
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