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Customer Loyalty

Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Case Study

3 Secrets to Closing More Deals by Using Compelling Case Studies

70 percent of B2B find case studies to be a critical tool. Are you one of them?
Customer Loyalty

4 Winning Ways to Build Customer Loyalty

Providing an excellent experience for your customers will help you stay on top.
Customer Retention

3 Tips for Winning the Loyalty of Your Customers

Making a personal connection with your customers is crucial if you want them to stick around.
Ecommerce

The Secret to Long-Term Customer Loyalty Is an Easy Return Policy

Online businesses must plan for returns as a pillar of their brand's larger customer experience.
Take It From The Pros

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Take It From The Pros

5 Lessons to Learn from T-Mobile CEO John Legere

T-Mobile benefits because of how its CEO presents himself.
Customer Loyalty

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
Customer Experience

Personalization Is Giving Customers What They Want Before They Demand It

Reallocate your savings from automation to deliver a better customer experience, based on personalization.
Sales Strategy

When Good Sales Promotions Go Bad

Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.
Sales

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.
Customer Service

The Only 2 Things You Need for a Company Customers Won't Leave

Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
Marketing Strategies

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.
Take It From The Pros

5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Take It From The Pros

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.