Customer Loyalty

When Good Sales Promotions Go Bad
Sales Strategy

When Good Sales Promotions Go Bad

Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.
Phil La Duke
Are You Looking to Make a Sale or Create a Customer?
Sales

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.
Daniel Newman
The Only 2 Things You Need for a Company Customers Won't Leave
Customer Service

The Only 2 Things You Need for a Company Customers Won't Leave

Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
Jason Forrest
5 Steps to Creating a Killer Marketing Strategy
Marketing Strategies

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.
Peter Daisyme
5 Signs It's Time to Rebrand Your Company
Take It From The Pros

5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
Why Slashing Prices Also Cuts Up Your Brand
Take It From The Pros

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Erik Huberman
5 Tips for Dealing with Unhappy Clients
Customer Relationship Management

5 Tips for Dealing with Unhappy Clients

If you simply demand pay, you will have won the battle and lost the war.
Doug and Polly White
Customer Loyalty Is Spelled N-P-S
Customer Experience

Customer Loyalty Is Spelled N-P-S

NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
Todd Latz
3 Things About Customer Experience You Can Learn From Drybar
Customer Service

3 Things About Customer Experience You Can Learn From Drybar

The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
Kevin Bobowski
They'll Always Be Royals: 3 Steps to Treating Customers Right
Customer Service

They'll Always Be Royals: 3 Steps to Treating Customers Right

Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
Naveen Rajdev
A New Paradigm for Building Customer Trust
Take It From The Pros

A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin
Demanding Customers Are the Ones Who Motivate Innovation
Customer Engagement

Demanding Customers Are the Ones Who Motivate Innovation

Having a direct connection to customers is extremely energizing and motivating.
Peter Scocimara
Chipotle's Loyalty Program Is Broken and Here's Why
Customer Loyalty

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Zach Goldstein
3 Ways Restaurant CRM Is Going to Change Your Next Night Out
CRM

3 Ways Restaurant CRM Is Going to Change Your Next Night Out

Don't be weirded out if everyone at that new eatery you're visiting knows your name. It's technology, baby.
Greg Hong
OK

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