Thought Leaders
7 Trust-Building Tips To Use In Your Business
Communication, commitment and competence will win over your customers and employees.
Customer Relationship Management | Page 5
Building a Business
3 Ways to Supercharge Your Content-Marketing Strategy
Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
Marketing
Listening to Feedback Is How You Fight Customer Attrition
Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
Online Presence
Using Online Reviews to Win New Customers
Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Online Presence
7 Tips to Help Your Brand Win at Social Media
Don't overwhelm your customers with posts, and respond ASAP to complaints.
Building a Business
4 Simple-But-Overlooked Ways to Stand Out From Your Competition
The Internet allows you to appeal to an unlimited number of prospects but treat each customer as one of a kind.
Online Presence
The Key Lesson for Businesses From Starbucks’s ‘Diabetes Here I Come’ Debacle
Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Building a Business
Customer Loyalty 3.0 Is Never About Transactions. It’s About Getting to Know Your Customers.
Decipher what your individual customers want, and use the pillars to build relationships. Rinse and repeat.
By Carol Roth
Building a Business
5 Ways to Grow the Value of Each of Your Customers
Learn how to get the most out of the customers you already have.
Building a Business
2 Secrets to Maximum Referrals
There's more than one way to generate customer referrals. Here are 2 smart tips that can help increase your referral rate.
By Shaun Buck
Marketing
How I Lost a Million Dollars Without Knowing It Was Happening
When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
By Shaun Buck
Building a Business
3 Ways to Raise Your Referral Rate
Put these marketing tools to work for you so your customers will refer you to their friends and family.
Building a Business
Why Cultivating Relationships — Not Sales — Will Increase Your Profits
By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
Building a Business
5 Easy Ways to Improve Client Retention
Does the phrase 'under-promise and over-deliver' mean anything to you?
Building a Business
The 3-Step Customer Retention Formula
When you share these three qualities with your customers, you're finding the glue that makes them stick around.
By Shaun Buck
Building a Business
7 Habits of Remarkably Authentic Brands
First and foremost, really, really listen to your customers.
Building a Business
These 4 CRM Tools Will Make the Management Part Effortless
Socedo, Ontraport, Agile CRM and vCita will help you sail through customer relationship management.
By Jeff Boss
Building a Business
4 Ways Entrepreneurs Are Getting Customer Relationship Management All Wrong
The focus shouldn't be on improving CRM technology. It should be on revolutionizing the sales force's ability to use the data it provides.
By Jason Jordan
Marketing
Why the First Call From a Customer Is the Most Important
Research finds that potential customers unhappy with their first experience contacting a company are unlikely to ever return.
Tech
How to Pick a Customer Relationship Management Tool That Fits Your Business
CRM tools are a great way to manage a growing client roster. Here's some expert advice on picking the one that's best for you.
Thought Leaders
5 Reasons Business Owners Dread the Holidays
Nobody works or does business but everybody wants their bonus and a really nice party.
By Gene Marks
Tech
These 7 Tools Run Our 7-Figure Business
Here are the newest bells and whistles to boost your ecommerce numbers and customer support.
Building a Business
4 Reasons You Should Gather Employee Feedback to Boost Your Marketing
Who knows best what's going on with your products or service? Hint: the people who work for you.
By Sam Bahreini
Building a Business
How to Clean Up Customer Data and Revive Your Company
A three-hour database training session could transform your marketing team and boost your bottom line.
By Andrew Cohen
Building a Business
The Importance of Product, Process and People
Stay focused on the big three and stay successful.
Building a Business
The Year Netflix Almost Died
By listening to its customers, Netflix has bounced back from a disastrous business move in 2011.
By Tien Tzuo
Building a Business
Eliminate Inefficiencies in Your Sales Process So Your People Can Focus on the Sell
The time reps waste locating, updating and delivering sales content is typically regarded as a necessary evil, when in reality it could be costing your company opportunities and revenue.
By Doug Winter