Marketing
Keeping the Human Element in Digital Customer Experience
Core values should not have to change because the way we work has changed.
By Eran Westman
Customer Relationship Management | Page 4
Marketing
Why Your Retail Business Needs CRM Software
The right technology will create a database that helps you personalize each customer interaction.
Business Operations & Logistics
Aggregate Data to Grasp the Whole Customer Journey
Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
By Randy Antin
Building a Business
3 Steps to Retaining Existing Customers
Everyone wants to add customers, but don't forget about the ones you already have.
Thought Leaders
7 Science-Backed Strategies for Dealing With Angry Customers
De-escalating a tense situation starts with understanding your own emotions and how to maintain an inner calm.
Marketing
Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.
Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
By AJ Agrawal
Building a Business
How to Deal When a Tech Giant Tries to Take Over Your Sandbox
In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
By Tony Tie
Marketing
To Rapidly Enhance Your Business, Stop Selling and Start Teaching
The more you are willing to help people without the hard sell, the more likely they are to trust you enough to buy from you.
Building a Business
Troubleshooting Your Ecommerce Store: What to Do When No One’s Buying
When sales slow down, here are five areas of your business to check first.
By Sujan Patel
Marketing
These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
By Phil Barrett
Building a Business
Your Success Is My Success: How to Build Thriving Client-Vendor Relationships
Here are three steps you can take to make mutual success more than an aspiration.
By Kuty Shalev
Marketing
10 Customer Retention Strategies That Supercharge Your Marketing
The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.
By Eric Siu
Building a Business
Listen to Your Customers, Stay Focused, Profit
Conversations with customers provide insights into how well you are doing and plot where you're going.
Building a Business
If 80 Percent of Success Is Showing Up Then 20 Percent Is Following up
The excuses are many, but the solution is surprisingly simple.
By Phil La Duke
Building a Business
The Customer Isn’t Always Right and You Need to Challenge Them
Organizations with a culture of agreement are fundamentally set up for failure.
By Justin Gray
Entrepreneurs
6 Instances When Nicely Saying ‘No’ Benefits Your Business
You can't be available for big opportunities if you say 'yes' to every little thing.
Building a Business
The 3 Ways You Can be Certain Your Customers Feel Appreciated
They may not always be right, but you must listen. Not much to ask, really, and it doesn't cost a penny.
By Greg Hong
Building a Business
Pleasant Surprises Are the Best Customer Service
When you treat your customer as your friend, you know what they need even if they don't ask.
Thought Leaders
The 3 Questions Customers Don’t Ask That You Need to Answer
People should just speak their mind but business is a guessing game.
By Matt Fore
Online Presence
What Buffer Can Teach Us About Customer Service
Now hiring: A Happiness Hero to be the extraordinary gatekeeper of my business.
Building a Business
The 5 Basics Tools You Need to be a Top Seller
From productivity apps to social selling, it all comes down to giving your sales team the leading edge.
By Trish Sparks
Building a Business
Top 10 CRMs Small Business Owners Need to Thrive
The majority of top CRM programs offer trial periods that allow you to take their tools for a test drive.
Thought Leaders
5 Tips for Dealing with Unhappy Clients
If you simply demand pay, you will have won the battle and lost the war.
Marketing
Exceeding Client Expectations Just Leads to Really Entitled Clients
The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Thought Leaders
5 Dos and Don’ts of Thought Leadership Marketing
Providing genuine value to your customers without even a hint of self-promotion. This novel concept could put you and your business on the map.
By Ben Simkin
Thought Leaders
7 Trust-Building Tips To Use In Your Business
Communication, commitment and competence will win over your customers and employees.
Thought Leaders
3 Ways to Offer a Sincere Apology to Clients
Since nobody is perfect, everybody needs to learn how to persuasively say "I'm sorry.''