Online Presence
6 Ways to Get Customers Hooked and Raving About Your Brand
Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
Customer Relationship Management | Page 9
Building a Business
Would You Date Your Brand?
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Online Presence
The Key to Building a Strong Online Reputation (Infographic)
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Online Presence
Google Glass Adds Facebook, Tumblr and 5 Other New Apps
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
Marketing
How to Think Like Your Customer
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
By Ann Handley
Marketing
How to Turn Customers Into Brand Ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
Marketing
5 Big Brand’s Mistakes Solved
How five companies messed up -- and what they should have done.
Online Presence
4 Ways to Spring Clean Your Brand
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Online Presence
Last-Minute March Madness Marketing Tips
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
By Jim Joseph
Building a Business
Marketing Strategies for the Future
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Online Presence
4 Quick Tips for Using Social Media for Customer Service
Expert advice from panelists at New York's Social Media Week.
By Jason Fell
Online Presence
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
Strategies for activating your fan base from New York's Social Media Week.
Human Resources
What to Do Before Firing a Problem Client
When frustration levels are high, beware of making a hasty decision about difficult customers. Here's what you need to know before letting them go.
By Gwen Moran
Building a Business
3 Ways to Turn Holiday Shoppers Into Year-Round Customers
Exceed customer expectations through everything from great customer service to surprise gifts.
By Lisa Girard
Building a Business
How to Recognize Which Customers Are Bad for Business
Some customers take up too much time and energy. Here's how decide who isn't giving you a return on your investment.
By Joe Worth
Marketing
How to Add Personality to Your Loyalty Program
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
By Dan O'Shea
Marketing
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
Building a Business
4 Ways to Keep a Small Company Culture as Your Business Grows
How to keep a startup culture as your business becomes more successful.
Marketing
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Online Presence
Starting a LinkedIn Group to Grow Your Network
How to create a focused, topic-driven community and better connect to clients and customers.
Online Presence
Creating Your Company’s LinkedIn Profile
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
Human Resources
3 Steps for Fixing Big Business Blunders
Everyone makes mistakes, here's advice from a pro on how to come back strong after even the most embarrassing slip-ups.
By Gwen Moran
Business Accounting
Visa, MasterCard Settlement: What You Need to Know
Credit-card giants agree to pay more than $6 billion to settle an antitrust case.
Marketing
How Rapportive Helps Businesses Manage Customer Relationships
The company's Gmail add-on makes for a sleek social CRM tool.
Building a Business
Four Spring-Cleaning Tips for Your Business
Take a fresh look at your habits to get a clear perspective on your bottom line. Here's how to get started.
Business Operations & Logistics
How to Maintain Clients’ Trust While Managing a Crisis
Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
Marketing
Seven Simple Tips to Get Honest Customer Feedback Online
Looking for more and better input on your products or services? Consider these ideas -- and skip those annoying pop-up surveys.
By Carol Tice