Customer Relationship Management | Page 9

Marketing

6 Steps to a Return Policy That Will Score You More Sales

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.

By Grant Cardone

Online Presence

Angry Customer Used Promoted Tweets to Chastise British Airways

By Brian Patrick Eha

Online Presence

6 Ways to Get Customers Hooked and Raving About Your Brand

By Ekaterina Walter

Marketing

The Sales Rule Most Entrepreneurs Break

By Grant Cardone

Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.

By Ann Handley

Marketing

3 Simple Ways to Keep Your Customers Happy

The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.

By Stephanie Vozza

Building a Business

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?

By Barbara Findlay Schenck

Online Presence

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.

By Kathleen Davis

Online Presence

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.

By Brian Patrick Eha

Marketing

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

By Ann Handley

Marketing

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.

By Christopher Hann

Marketing

5 Big Brand’s Mistakes Solved

How five companies messed up -- and what they should have done.

By Lambeth Hochwald

Online Presence

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.

By Karen Tiber Leland

Online Presence

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.

By Jim Joseph