Marketing
Gmail Hacks to Score Your Business Extra Productivity
With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
By Brad Hines
Customer Relationship Management | Page 8
Building a Business
5 Steps to Creating a Valuable Customer Conference
For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
Building a Business
A Checklist to Get Your Customer-Loyalty Program Off the Ground
With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
Building a Business
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Building a Business
Want Your Startup to Do a Better Job? Avoid These 3 Myths.
For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.
By Scott Eisen
Building a Business
This Software Company Can Boost Your Retention Rate
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
By Jeff Kauflin
Marketing
How Rewards Are Running Loyalty Programs Into the Ground
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
By Pete Maulik
Building a Business
When to Fire That, Er, Abusive or Disruptive Customer
If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.
By Chip R. Bell
Online Presence
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
By Nina Zipkin
Building a Business
Ready to Hang Out a Shingle in the Brave New World of Online Retail?
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Building a Business
Woo Loyal Customers for Life With 4 Winning Ways
Convert engaged shoppers into lifelong ambassadors for your brand
Building a Business
How the Rules of Customer Satisfaction Have Changed
The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
Building a Business
4 Ways to Increase Your Direct Mail Sales
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Building a Business
Treat Them Well: 5 Keys to Lasting Customer Service
A valued customer is a happy one, which almost always leads to profits.
Building a Business
Soar Above, Rather Than Survive, a Product Recall
Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
Business News
Netflix Creates Shortcut to Customers With Comcast Deal
Streaming company removes weakest link in distribution chain, which will most likely benefit customers.
Human Resources
How To Win When You Fail
The way you react to screw ups is a critical factor in determining how successful you will be in business.
By Josh Steimle
Human Resources
The Real Reason Customers Buy From You
Technology and marketing help, but it didn't seal the deal.
By Gene Marks
Marketing
4 Steps to Establishing Your Business on Review Sites
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
By Ann Handley
Building a Business
9 in 10 Customers Will Switch to the Competition If You Don’t Treat Them Well (Infographic)
Here's a look at customer satisfaction rates across industries and why those rates matter.
Human Resources
Dealing With That Unhappy Customer
Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?
By Gene Marks
Building a Business
Breaking Up With a Client: What to Say
If you need to end a business relationship, our experts have suggestions to make those difficult conversations go a little easier.
By Amy S. Choi
Building a Business
What Not to Do When Taking Clients Out to Lunch
It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
Building a Business
5 Ways to Close The Sale With Indecisive Customers
Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Marketing
How to Take Control of Your Business’ Online Reputation
Four tips you can implement today to improve your ratings on review sites.
Business News
Netflix Goes Where No Customer Service Has Gone Before
In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.
Building a Business
How to Establish Retail Store Policies When Just Starting Out
Before your grand opening, take time to formulate your operating policies. These guidelines will help you decide just what rules to put in place.