Customer Relationship Management | Page 8

Entrepreneurs

The Best Software Tools to Run a Startup

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.

By Jake Gibson

Marketing

Share What You Know and People Will Buy What You Sell

By Matt Hanses

Building a Business

5 Steps to Creating a Valuable Customer Conference

By Shmulik Weller

Building a Business

A Checklist to Get Your Customer-Loyalty Program Off the Ground

By Jed Williams and John Swanciger

Building a Business

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.

By Catherine Clifford

Building a Business

Want Your Startup to Do a Better Job? Avoid These 3 Myths.

For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.

By Scott Eisen

Building a Business

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.

By Jeff Kauflin

Marketing

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.

By Pete Maulik

Building a Business

When to Fire That, Er, Abusive or Disruptive Customer

If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.

By Chip R. Bell

Online Presence

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.

By Nina Zipkin

Building a Business

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.

By Deepak Agarwal

Building a Business

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand

By Virginia Miracle

Building a Business

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.

By Jobert E. Abueva

Building a Business

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.

By Craig Simpson

Building a Business

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.

By Eric Schiffer

Building a Business

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.

By Patrick Proctor

Business News

Netflix Creates Shortcut to Customers With Comcast Deal

Streaming company removes weakest link in distribution chain, which will most likely benefit customers.

By Andrew Miller

Human Resources

How To Win When You Fail

The way you react to screw ups is a critical factor in determining how successful you will be in business.

By Josh Steimle

Human Resources

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.

By Gene Marks

Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.

By Ann Handley

Building a Business

9 in 10 Customers Will Switch to the Competition If You Don’t Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.

By Catherine Clifford

Human Resources

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?

By Gene Marks

Building a Business

Breaking Up With a Client: What to Say

If you need to end a business relationship, our experts have suggestions to make those difficult conversations go a little easier.

By Amy S. Choi

Building a Business

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.

By Jacqueline Whitmore

Building a Business

5 Ways to Close The Sale With Indecisive Customers

Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.

By Dave Lavinsky

Marketing

How to Take Control of Your Business’ Online Reputation

Four tips you can implement today to improve your ratings on review sites.

By Lindsay LaVine

Business News

Netflix Goes Where No Customer Service Has Gone Before

In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.

By Brian Patrick Eha

Building a Business

How to Establish Retail Store Policies When Just Starting Out

Before your grand opening, take time to formulate your operating policies. These guidelines will help you decide just what rules to put in place.

By Ronald L. Bond

Marketing

6 Steps to a Return Policy That Will Score You More Sales

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.

By Grant Cardone

Online Presence

Angry Customer Used Promoted Tweets to Chastise British Airways

A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.

By Brian Patrick Eha