Building a Business How You Can Build Long Lasting Customer Relationships Here are three ways you can create a customer experience that will develop fans of your business for life. By Trey Martin
Building a Business Entrepreneurs Should Pay Attention to How Kylie Jenner Is Growing Her Company Stay agile, lean and engaged with your customers. By Jeremy Hendon
Marketing Here’s How to Earn and Keep the Loyalty of Your Customers Nobody will buy from you unless they trust you, but once they trust you they will buy again. By Kimanzi Constable
Marketing Build-A-Bear Workshop Is Caught Off Guard for Its ‘Pay Your Age’ Promo and Forced to Turn Away Customers The company says it experienced 'unprecedented' customer turnout and provides a lesson on preparation for entrepreneurs. By Lydia Belanger
Human Resources A Founder’s Most Important Job Is Staying Connected to the Business If you think success means you can check out, you've failed already. By Eyal Ronen
Building a Business 12 Ways Your Sales Process Is Alienating People Getting meetings and closing deals is already hard. You might be making it a lot harder without realizing it. By John Rampton
Building a Business How Ann Taylor and Loft Create Customer Loyalty Through Charitable Efforts Ann Taylor and Loft build up charities and customer loyalty at the same time -- here's how you can do it, too. By Carol Roth
Marketing This Is How You Get New Customers to Trust You Right Away Learn how to use the five types of social proof marketing. By Scott Oldford
Building a Business How Do You Find Your First Customers? The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors. By Jason Feifer
Building a Business Want to Know What Your Customers Really Think? Try Working Side by Side With Them to Solve Problems. Microsoft sends its developers to work with customers to build technology that solves their biggest pain points. By Dan Behrendt
Building a Business Customers Flee for a Reason. You Need to Give Them Reasons to Stay. You have to listen. By Rebekah Iliff
Business News Apple’s Battery Apology Could Be Its Most Important Ever It may be the most far-reaching apology Apple has had to make, and it could change the way the company does business. By Matt Weinberger
Building a Business How I Got Over My Fears About Starting My Company When the company I was selling for put itself up for sale, I had a choice to make. By Jordi Torras
Marketing Why Marie Forleo Says This One Marketing Trick Is So Important Remember, your customers have a lot to say. By Allen Brouwer and Cathryn Lavery
Marketing Stop Spending So Much Money on Lead Generation and Do This Instead Always chasing sales, leads and customers is not the way to grow a business. By Scott Oldford
Thought Leaders The 6 Keys to Quality Customer Service There's no better way to grow your business than solid, reliable customer service. By Nathan Resnick
Marketing 5 Reasons Machine Learning Is the Future of Marketing Today's smarter business systems generally mean smarter, and more profitable, companies. By Chidike Samuelson
Marketing You Can’t Be Everything for Everybody, So Stop Trying It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone. By Jim Joseph
Marketing ‘America’s New Romantic Piano Sensation’ Shows How to Gather a Tribe and Thrive in Business The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally. By Shawn Doyle
Building a Business Damage Control: 6 Ways to Respond to Negative Reviews Entrepreneurs share what they do when customers tell the world they messed up. By Entrepreneur Staff
Marketing How Billion-Dollar Companies Think Differently About Customer Relationships Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer. By Daniel Marlin
Marketing If You Want Real Relationships With Your Customers, Start Being a Better Partner Why is it that building long-term customer relationships still seems to be the Holy Grail, desired by many and achieved by few? By Gesina Gudehus-Wittern
Building a Business Marketing Growth Hacks for the ‘Fake News’ Era To be trusted, engage with your audience. And let your consumers do the talking. By Zach Pardes
Building a Business Small Is the New Big, Both in the Music Business and Your Business Love country music? This country musician likes to call his fans "customers," and he treats them accordingly. By John Brubaker
Building a Business 6 Ways to Handle Rapid Growth If you are not properly prepared for the big changes, things can easily spiral out of control and turn your dreams into nightmares. By Sheila Eugenio
Marketing Why Won’t My Customer Call Me Back? The cruel truth is that nobody is going to be in trouble for forgetting about your proposal. By Phil La Duke
Building a Business 3 Tactics Small Businesses Can Use to Reduce No-Shows Are missed appointments eating into your revenues? The good news is that you can use technology and a little creativity to keep your customers engaged -- and present. By Bob La Loggia