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Local Marketing

4 Steps to Take Your Business's Influence More Local
Local Marketing

4 Steps to Take Your Business's Influence More Local

Reaching your closest community is easier than you think.
Kate Volman | 2 min read
3 Simple Steps to Turn Your Rental Into a Vacationer's Favorite Memory

3 Simple Steps to Turn Your Rental Into a Vacationer's Favorite Memory

The rental entrepreneur is selling a wonderful short-term experience. But to get the booking requires an eye for beauty, an ear for storytelling and a head for promotion.
Toby Nwazor | 5 min read
Super Bowl Provides Opportunity for Local Businesses to Score Big

Super Bowl Provides Opportunity for Local Businesses to Score Big

There will be millions of gatherings to watch the game, and just about every snack will have been purchased close to home.
Curtis Tingle | 4 min read
How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays

How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays

The holidays are closing in quickly. Are you ready for them?
John Boitnott | 4 min read
Unless You Have a Plan Free Public Speaking Won't Lead to Paid Gigs

Unless You Have a Plan Free Public Speaking Won't Lead to Paid Gigs

Your first time in front of audience probably has to be a freebie, so be ready to take advantage of the opportunity.
Kimanzi Constable | 4 min read

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This Booming Tea Seller Has 3 Business-Building Lessons to Share
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This Booming Tea Seller Has 3 Business-Building Lessons to Share

Follow these three steps to build a consumer business in crowded categories around the country.
Andrew Yang | 4 min read
The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)
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The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)

As the owner of a local business, you have to face several disadvantages. But that doesn't mean you can't succeed.
Larry Alton | 5 min read
Small Businesses Need an Online and an Offline Marketing Strategy
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Small Businesses Need an Online and an Offline Marketing Strategy

You don't have to give up your Yellow Page ads, but you do need to expand your reach.
Alicia Glenn | 3 min read
The New Reality: AI-Enhanced Relationships
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The New Reality: AI-Enhanced Relationships

Intelligent automation has hit local businesses, and it's actually outperforming humans.
Ido Mart | 3 min read
4 Ways to Win at Local Content Marketing
Content Marketing

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius | 5 min read
How to Market Brick and Mortar to the Web
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How to Market Brick and Mortar to the Web

Here are six features that will make your brick-and-mortar website a marketing machine.
Sherry Gray | 5 min read
Should You Use SEO or PPC Marketing?
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Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.
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How Entrepreneurs Can Benefit From Enjoying a Night Out on the Town
Market Research

How Entrepreneurs Can Benefit From Enjoying a Night Out on the Town

It's all about market research, of course, according to 'Bar Rescue' host Jon Taffer.
Jason Fell | 5 min read
How Entrepreneurs Can Leverage Local News
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How Entrepreneurs Can Leverage Local News

We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Cynthia Johnson | 4 min read
New Yorkers Can Now Park Their Websites at .nyc
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New Yorkers Can Now Park Their Websites at .nyc

New York is the first U.S. city to receive its own domain name, and more are likely to follow.T
Benjamin Kabin | 2 min read