Local Marketing

News and Articles About Local Marketing

This Booming Tea Seller Has 3 Business-Building Lessons to Share
Make More Happen

This Booming Tea Seller Has 3 Business-Building Lessons to Share

Follow these three steps to build a consumer business in crowded categories around the country.
Andrew Yang
The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)
local business

The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)

As the owner of a local business, you have to face several disadvantages. But that doesn't mean you can't succeed.
Larry Alton
Small Businesses Need an Online and an Offline Marketing Strategy
Small Businesses

Small Businesses Need an Online and an Offline Marketing Strategy

You don't have to give up your Yellow Page ads, but you do need to expand your reach.
Alicia Glenn
The New Reality: AI-Enhanced Relationships
Artificial Intelligence

The New Reality: AI-Enhanced Relationships

Intelligent automation has hit local businesses, and it's actually outperforming humans.
4 Ways to Win at Local Content Marketing
Content Marketing

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius
How to Market Brick and Mortar to the Web
Brick and mortar

How to Market Brick and Mortar to the Web

Here are six features that will make your brick-and-mortar website a marketing machine.
Sherry Gray
Should You Use SEO or PPC Marketing?
Online Marketing

Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.
Perry Marshall
How Entrepreneurs Can Benefit From Enjoying a Night Out on the Town
Market Research

How Entrepreneurs Can Benefit From Enjoying a Night Out on the Town

It's all about market research, of course, according to 'Bar Rescue' host Jon Taffer.
Jason Fell
How Entrepreneurs Can Leverage Local News
Local Marketing

How Entrepreneurs Can Leverage Local News

We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Cynthia Johnson
New Yorkers Can Now Park Their Websites at .nyc
Domain names

New Yorkers Can Now Park Their Websites at .nyc

New York is the first U.S. city to receive its own domain name, and more are likely to follow.T
Benjamin Kabin
You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Search Engine Optimization

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Kris Barton
Gift Cards Are an Untapped Opportunity for Local Businesses
Local Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Jason Wolfe
This Crucial Market Research  Can Help Your Company Shine
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Perry Evans
Tips for Expanding Your Business to Another City
Starting a Business

Tips for Expanding Your Business to Another City

Mark Vevle helped set up Brooklyn Flea Philly, but the market failed. Lessons learned, he decided to open his own, Philly-centric market.
Laura Entis
OK

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