Thought Leaders
A Men’s Yoga Brand Learns the Real Meaning of Flexibility
With slow sales, yoga brand Vuori realized it had a branding problem.
By Boyd Farrow
Solving Problems | Page 2
Buying a Franchise
Father and Son Team Take On Greasy Fast Food With Simple, Healthy Meals
Less is more at Flame Broiler, a fast-casual restaurant that keeps its customers healthy and its franchisees happy.
Business Ideas
These Are the 5 Questions All Entrepreneurs Should Ask Themselves If They Want to Create Real Change
Alexandra Amouyel is the executive director of MIT's Solve, which aims to assist innovators who are tackling the world's biggest problems.
By Nina Zipkin
Thought Leaders
Be Like This Woman Who Moved a Shark With Her Bare Hands
If you see an obstacle in your path, don't panic.
By Nina Zipkin
Business Funding
Get To The Point! What Does Your Business Do?
To be successful, be succinct.
By Tim Denning
Building a Business
Damage Control: 6 Ways to Respond to Negative Reviews
Entrepreneurs share what they do when customers tell the world they messed up.
Business Branding
HelloFresh Thought People Wanted Beautiful Food. They Didn’t.
After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.
By Jason Feifer
Business Branding
How This Company Thrived by Ditching Most of Its Customers
By trying to create a luxe water bottle for the masses, Grayl built a product no audience wanted.
By Clint Carter
Tech
Inside the Subtle Marketing Shift That Changed Roomba’s Fortunes
How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
By Joe Keohane
Building a Business
Why the Founder of This Once-Buzzy Salad Chain Had to Rethink Everything
The industry is at a place where you can't just excel at one or two things. You have to be good at everything.
Business Ideas
The Mistake Every Entrepreneur Makes When Creating Their Product or Service
Innovation starts with a problem, not a solution.
Entrepreneurs
10 Tools to Help Automate Your Small Business Tasks
Whenever you can automate a task, do it.
By Deep Patel
Marketing
8 DIY SEO Tips to Optimize Your Mobile Marketing
Mobile SEO is the single most important marketing factor for the typical local business.
Business Ideas
Why Women-Only Coworking Spaces Are on the Rise
In a growing crop of single-sex co-working spaces, women are harnessing community, inspiration and success.
Business Branding
5 Easy Exercises to Find Your Brand’s Voice
It's what every consumer should hear whenever and wherever they encounter your product or service.
By Anca Bradley
Thought Leaders
How to Break Out of a Major League Slump
Factors beyond your control can cause failure but what comes next is all you.
By Steve Tobak
Thought Leaders
Entrepreneurship Is Crossing the Fine Line Between Crazy and Genius
How do you build a food empire? Stick crazy-delicious burgers in the mail, according to this entrepreneur.
By Dan Bova
Business Ideas
4 Entrepreneurs Who Refreshed Stale Industries and Made Millions
How a single good idea can revive a dying business model.
Marketing
This is How You Get Millions of Views — And Connect With Anyone
Some basic strategies for getting attention and keeping it.
By Leonard Kim
Thought Leaders
The 5 Habits of Successful Employee Management
Make life easier on your employees, and they'll make life easier for you.
Building a Business
Why Did So Many Contractors Once Fear ‘This Old House?’
Teaching potential clients how to do what you do is good marketing.
By Gene Marks
Thought Leaders
27 Quotes to Change How You Think About Problems
Great minds give you the benefit of their experience.
Building a Business
Boost Your Sales by Solving the Unknown Problem
Use your creative skills to find the problem that needs solving. Your customers will thank you.
By Jeff Shore
Building a Business
How a Snail Mail Startup Bust Shaped One Serial Entrepreneur
Learn how an engineer learned the value before building the product.
Thought Leaders
To Improve a Situation Immediately Stop Exaggerating How Bad It Is
Sometimes the best option still sucks. Telling yourself you're the victim of circumstances makes it worse.
Thought Leaders
3 Ways to Stay as Passionate About Your Business as When You Started
Reconnecting with the higher purpose of your company is essential to balancing the daily grind of running a business.
Entrepreneurs
Lost Luggage? 4 Common Travel Problems and How to Fix Them.
From overbooked flights to sold-out hotels, here's how business travelers can navigate some of the most common issues.