Discounting
Finance
Why You Don't Want to Be the Low-Cost Leader
Before you decide to price your products lower than the competition, let us talk you out of it.
Discounting
6 Good Reasons to Ditch Offering Discounts
You might be tempted to lower your prices when starting out, but make sure that strategy actually works for your business and market.
More From This Topic
Tesla
Musk: No More Discounts on New Teslas
In a Twitter message, the CEO said 'corrective action' had been taken on discounting of new vehicles, which 'seems to be limited to a small number of cases.'
Pricing
How Do You Solve the Discount Conundrum in B2B Sales?
Investigate how you can create value for your customer and yourself without resorting to slashing prices.
Customer Retention
Don't Mistake a Frequent Customer With a Loyal Customer
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Competition
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Ecommerce
5 Clever Retail Offers That Won't Eat Your Profits
Your profit margins and brand image don't have to suffer when running sales.
Pricing
Why You Should Drop the Client Who Demands You Drop Your Fee
Discounting your services undermines your brand and your bargaining position with all future clients.
Customer Service
Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Discounting
The Danger of Frequent and Predictable Discounts
When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Amazon
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Ecommerce
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
