Discounting
Finance
Why You Don't Want to Be the Low-Cost Leader
Before you decide to price your products lower than the competition, let us talk you out of it.
Company Culture
Put Your Mission First and You Won't Have Any Worries About Revenues
The most fun you can have in business is making money doing the right thing for every customer.
More From This Topic
Discounting
Understanding the Math Behind Discounts: Are They the Right Choice for You?
Discounts sound good. But consider: Discounting strategy has its pros and cons.
Tesla
Musk: No More Discounts on New Teslas
In a Twitter message, the CEO said 'corrective action' had been taken on discounting of new vehicles, which 'seems to be limited to a small number of cases.'
Pricing
How Do You Solve the Discount Conundrum in B2B Sales?
Investigate how you can create value for your customer and yourself without resorting to slashing prices.
Customer Retention
Don't Mistake a Frequent Customer With a Loyal Customer
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Competition
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Ecommerce
5 Clever Retail Offers That Won't Eat Your Profits
Your profit margins and brand image don't have to suffer when running sales.
Pricing
Why You Should Drop the Client Who Demands You Drop Your Fee
Discounting your services undermines your brand and your bargaining position with all future clients.
Customer Service
Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Discounting
The Danger of Frequent and Predictable Discounts
When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Amazon
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
