Discounting
News and Articles About Discounting
Customer Experience ![William Bauer]()
Don't Mistake a Frequent Customer With a Loyal Customer
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Customer Experience ![William Bauer]()
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Ecommerce ![Francesca Nicasio]()
5 Clever Retail Offers That Won't Eat Your Profits
Your profit margins and brand image don't have to suffer when running sales.
Marketing Bootcamp ![Jacqueline Whitmore]()
Why You Should Drop the Client Who Demands You Drop Your Fee
Discounting your services undermines your brand and your bargaining position with all future clients.
Customer Experience ![Carol Roth]()
Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Marketing Bootcamp ![Jonathan Long]()
The Danger of Frequent and Predictable Discounts
When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Marketing Bootcamp
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Ecommerce ![Geoff Weiss]()
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Marketing Bootcamp
Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'
Mark your calendars: It's on July 15.
Marketing Bootcamp ![Krystina Gustafson]()
How Retailers Are Adjusting Their Playbooks to Get Your Cash
Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Marketing Bootcamp ![Henry Kim]()
Smart Retailers Know There Is Plenty of Action After the Holidays
Here are three promotions to boost sales after Santa Claus leaves town.
Marketing Bootcamp ![Wendy Frink]()
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Marketing Bootcamp ![John Jantsch]()
Projecting a Great Customer Experience a Half Year Ahead
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
