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More Posts on Discounting
Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
If you order online, but opt to pick up your items from a local store, Walmart will lower the price.
Sometimes it takes cutting prices to move to the level.
Discounts sound good. But consider: Discounting strategy has its pros and cons.
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Your profit margins and brand image don't have to suffer when running sales.
Discounting your services undermines your brand and your bargaining position with all future clients.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.