Discounting

If you order online, but opt to pick up your items from a local store, Walmart will lower the price.

Sometimes it takes cutting prices to move to the level.

Discounts sound good. But consider: Discounting strategy has its pros and cons.

In a Twitter message, the CEO said 'corrective action' had been taken on discounting of new vehicles, which 'seems to be limited to a small number of cases.'

Investigate how you can create value for your customer and yourself without resorting to slashing prices.

A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.

Your profit margins and brand image don't have to suffer when running sales.

Discounting your services undermines your brand and your bargaining position with all future clients.

Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.

Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.

Mark your calendars: It's on July 15.

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.

Groupon is not a cautionary tale of unicorns past.

Here are three promotions to boost sales after Santa Claus leaves town.

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.