Discounting

Put Your Mission First and You Won't Have Any Worries About Revenues
Company Culture

Put Your Mission First and You Won't Have Any Worries About Revenues

The most fun you can have in business is making money doing the right thing for every customer.
William Bauer | 4 min read
6 Good Reasons to Ditch Offering Discounts

6 Good Reasons to Ditch Offering Discounts

You might be tempted to lower your prices when starting out, but make sure that strategy actually works for your business and market.
Matthew Toren | 3 min read
This Bakery Owner Refused to Give Away Freebies. She's Wrong.

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Gene Marks | 4 min read
Walmart Adding 'Pickup Discount' to Online-Only Products

Walmart Adding 'Pickup Discount' to Online-Only Products

If you order online, but opt to pick up your items from a local store, Walmart will lower the price.
Matthew Humphries | 2 min read
5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites

5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites

Sometimes it takes cutting prices to move to the level.
Rehan Ijaz | 4 min read

More From This Topic

Understanding the Math Behind Discounts: Are They the Right Choice for You?
Discounting

Understanding the Math Behind Discounts: Are They the Right Choice for You?

Discounts sound good. But consider: Discounting strategy has its pros and cons.
Doug and Polly White | 4 min read
Musk: No More Discounts on New Teslas
Tesla

Musk: No More Discounts on New Teslas

In a Twitter message, the CEO said 'corrective action' had been taken on discounting of new vehicles, which 'seems to be limited to a small number of cases.'
Reuters | 3 min read
How Do You Solve the Discount Conundrum in B2B Sales?
Pricing

How Do You Solve the Discount Conundrum in B2B Sales?

Investigate how you can create value for your customer and yourself without resorting to slashing prices.
Danny Wong | 5 min read
Don't Mistake a Frequent Customer With a Loyal Customer
Customer Retention

Don't Mistake a Frequent Customer With a Loyal Customer

A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
William Bauer | 4 min read
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
William Bauer | 4 min read
5 Clever Retail Offers That Won't Eat Your Profits
Ecommerce

5 Clever Retail Offers That Won't Eat Your Profits

Your profit margins and brand image don't have to suffer when running sales.
Francesca Nicasio | 6 min read
Why You Should Drop the Client Who Demands You Drop Your Fee
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Jacqueline Whitmore | 4 min read
Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.
Customer Service

Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.

Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Carol Roth | 5 min read
The Danger of Frequent and Predictable Discounts
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Jonathan Long | 4 min read
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Zack Guzman | 2 min read