My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Discounting

Company Culture

Put Your Mission First and You Won't Have Any Worries About Revenues

The most fun you can have in business is making money doing the right thing for every customer.

6 Good Reasons to Ditch Offering Discounts

You might be tempted to lower your prices when starting out, but make sure that strategy actually works for your business and market.

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.

Walmart Adding 'Pickup Discount' to Online-Only Products

If you order online, but opt to pick up your items from a local store, Walmart will lower the price.

5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites

Sometimes it takes cutting prices to move to the level.

More From This Topic

Discounting

Understanding the Math Behind Discounts: Are They the Right Choice for You?

Discounts sound good. But consider: Discounting strategy has its pros and cons.
Tesla

Musk: No More Discounts on New Teslas

In a Twitter message, the CEO said 'corrective action' had been taken on discounting of new vehicles, which 'seems to be limited to a small number of cases.'
Pricing

How Do You Solve the Discount Conundrum in B2B Sales?

Investigate how you can create value for your customer and yourself without resorting to slashing prices.
Customer Retention

Don't Mistake a Frequent Customer With a Loyal Customer

A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Ecommerce

5 Clever Retail Offers That Won't Eat Your Profits

Your profit margins and brand image don't have to suffer when running sales.
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Customer Service

Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.

Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.