News and Articles About Discounting
Discounting your services undermines your brand and your bargaining position with all future clients.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Groupon is not a cautionary tale of unicorns past.
Here are three promotions to boost sales after Santa Claus leaves town.
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.