Discounting

News and Articles About Discounting

Why You Should Drop the Client Who Demands You Drop Your Fee
Marketing Bootcamp

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Jacqueline Whitmore
Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.
Customer Experience

Don't Risk Losing That Spark. Set Realistic Expectations With Customers Early On.

Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Carol Roth
The Danger of Frequent and Predictable Discounts
Marketing Bootcamp

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Jonathan Long
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Marketing Bootcamp

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Ecommerce

Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle

Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Geoff Weiss
Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'
Marketing Bootcamp

Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'

Mark your calendars: It's on July 15.
How Retailers Are Adjusting Their Playbooks to Get Your Cash
Marketing Bootcamp

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Krystina Gustafson
Let's Stop Laughing at Groupon
Valuations

Let's Stop Laughing at Groupon

Groupon is not a cautionary tale of unicorns past.
Smart Retailers Know There Is Plenty of Action After the Holidays
Marketing Bootcamp

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Henry Kim
Lure Teetering Customers With Digital Coupons (Infographic)
Marketing Bootcamp

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Wendy Frink
Projecting a Great Customer Experience a Half Year Ahead
Marketing Bootcamp

Projecting a Great Customer Experience a Half Year Ahead

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
John Jantsch
How This Theater Fills Its Empty Seats Every Night
Revenue Generation

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Grant Davis
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
Marketing Bootcamp

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Catherine Clifford
Marketing Bootcamp

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Gene Marks