Growth | Page 4

We are sitting at the precipice of what feels like a material evolution point in the world of digital marketing. Gone will be the "good old days" of getting immediate exposure for your business through the Google Ads monopoly.

I thought that successful entrepreneurs are the ones whose stories inspire us, and they achieved everything through their knowledge, determination and maybe a bit of luck. But the real experience turned out to be way more complex.

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

Avoiding these common pitfalls can increase the likelihood of your 2025 strategy succeeding.

2025 is all about the businesses that are ready to shake things up. Whether you're diving into AI or building stronger connections with your teams and customers, the future is bright for those who embrace change. This year is bursting with opportunities, but remember, success isn't going to just come to your lap.

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.

Parenting and management offer valuable lessons in identifying talent, nurturing potential and fostering growth through encouragement and guidance.

Businesses can grow rapidly by automating tasks, shaping efficient workflows, and creating an independent team that can thrive while maintaining profitability.

Innovation drives business success, but finding time to innovate while managing daily operations can be challenging. Here are four strategies I use to incorporate "innovation time" into my hectic schedule.

Learn why my co-founder and I chose to walk away from half of our customers to achieve focused growth.

Here are some key points to consider before adding another location to your burgeoning multi-unit brand.

Cut the clutter and streamline your tech — this is the new catchphrase for security, productivity and long-term IT success.

The bottom line is that businesses should want to woo women consumers if they want to improve their bottom lines

The key to becoming your own bank lies in developing a self-reliant approach to money management.

Is your business stuck in a frustrating plateau, with growth stalled and no clear path forward? Discover the surprising reasons why most companies hit this wall — and the game-changing strategies you need to break through and start scaling again!

To get a handle on productivity, companies need to connect people with business results.

Successful entrepreneurs use the holidays to reset and avoid burnout — here are three tips from my business journey.

It's possible to scale sustainably even in uncertain times.

Effective negotiation for business leaders requires clear goals, understanding the other party's needs and utilizing strategies like preparation, flexible options, active listening and knowing when to stand firm or concede to build mutually beneficial relationships.

Ergonomics is a strategic advantage for businesses looking to boost productivity. Addressing the physical needs of your team doesn't just create a more pleasant workplace; you're setting the stage for better performance, fewer energy dips and sustained focus throughout the workday.

If you want to be on the positive side of those numbers, you need to start planning the succession almost as soon as you start or acquire the business.