Promotion | Page 4

Thought Leaders

5 Signs Your Employee Is in Dire Need of a Promotion

Star performers won't be happy too long doing the same-old same-old at your company.

By Jeff Boss

Building a Business

Some McDonald’s Mozzarella Sticks Are Missing a Key Ingredient

Served without cheese, customers aren't 'McLovin it.

By Lindsay Friedman

Building a Business

Are You Ready to Make the Right Hiring Decisions for Your Growing Brand?

During times of change and growth, entrepreneurs must make difficult hiring and promotion decisions.

By Maria Haggerty

Marketing

7 Steps to Finally Master Content Promotion in 2016

It's time to take your content-marketing efforts to the next level.

By Sujan Patel

Marketing

It’s Naive for Small Business to Expect Much From Small Business Saturday

Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.

By Gene Marks

Building a Business

How to Be Promotable

While year-end reviews are just around the corner, it isn't too late to show your boss that you're worthy of a promotion.

By Travis Bradberry

Marketing

What Small Business Can Learn From Force of the Star Wars Marketing Blitz

Disney has scale, but the rollout of the latest Star Wars franchise has great lessons for small businesses.

By Susan Solovic

Marketing

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.

By Chris Campbell

Building a Business

How to Use Webinars to Promote Your Book

If done correctly, webinars can be a cost-effective solution to publicize a book.

By Small Business PR

Building a Business

If You Build It, They Will Not Come

Great ideas without equally great promotion are as good as nonexistent.

By Edward Hertzman

Marketing

3 Creative Marketing Strategies Inspired by the Music Industry’s Collapse

The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.

By Peter Gasca

Entrepreneurs

13 Behaviors That Prevent You From Moving Up in Your Career

Want to get to the next level or make more money. Stop yourself from these actions, or lack there of.

By Sujan Patel

Building a Business

6 Strategies to Make Your Business Sizzle This Summer

Depending on your industry, the summer can be a valuable time in which to get a lead on the competition while they are taking time off.

By Monica Zent

Thought Leaders

5 Strategies to Grow Effective Leaders

Just like any investment, leadership development requires time, focus and a consistent effort to make it work.

By Jeff Boss

Building a Business

Should You Hire Management or Promote From Within?

As your business grows, you'll be faced with the "make or buy" decision.

By Doug and Polly White

Building a Business

5 Ways to Make Swag Giveaways Count

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.

By Allie Gray Freeland

Thought Leaders

5 Ways to Miss the Promotion Boat

Before you start tearing up your old business cards, steer clear of these all-too-common pitfalls.

By Andrew Benett

Building a Business

Why Self-Promotion Is a Terrible Idea

Nobody wants to work with a self-interested, self-absorbed, self-serving self-promoter. If you think about it, neither would you.

By Steve Tobak

Building a Business

Uber Takes on Designated Driver Duties With Breathalyzer Kiosks in Toronto

'You drink, we drive.'

By Kate Taylor

Building a Business

Push Your Product, Not the Promotion

Many businesses waste precious effort and resources because they don't plan their brand promotion properly.

By Yoni Ellman

Thought Leaders

4 Ways to Make Middle Managers Better Leaders

Don't treat middle managers like forgotten middle children. Here are some ways to improve middle leadership, engagement and satisfaction.

By Heather R. Huhman