The startup pioneered a number of interesting features, including the ability to follow a breaking news story, but it never figured out how to make money.
While turning trial customers into paying ones, takes multiple touch points and a commitment to exceed expectations, the effort pays off with great dividends.
In an over-saturated app marketplace, a user likely won't think twice about deleting a free app with intrusive advertising and moving on to a competitor.
As sales leaders, our job is to help our teams develop their skills, so they sell more of our products and services quicker and with less friction. Here is how to do it.