Strategy | Page 4

Building a Business

Meet the Business Strategists Behind the Careers of Today’s Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.

By Geoff Weiss

Marketing

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

By Gilad Bechar

Building a Business

4 Steps to Building a Great Product-Focused Organization

By Peter Gasca

Building a Business

How to Give Constructive Feedback to a Toxic Boss

By Mike Gellman

Building a Business

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.

By Jennifer Connelly

Building a Business

Google Glass Is Creeping Back

The tech company is reportedly launching a new version aimed at businesses and without the histrionics that accompanied the product's initial debut.

By Laura Entis

Building a Business

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.

By Bill Connolly

Marketing

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.

By Christie Garton

Building a Business

The Best 5 Business Hacks You’ve Never Heard of That Will Change Your Game

What conventional wisdom? Here's the useful advice successful entrepreneurs are actually following.

By Jon Nastor

Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won’t Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.

By John Jantsch

Business News

7 Musts to Maximize Your Company’s Mobile Strategy

Today's savvy businesses are increasingly connecting with consumers via smartphones and tablets.

By Chuck Cohn

Thought Leaders

Why Mindset Trumps Strategy Every Time

A successful strategy is more than just tactics and procedures. It must align with how you see your business and what is possible.

By Dixie Gillaspie

Entrepreneurs

Lost in Thought? Here Are 5 Reasons to Incorporate Daydreaming Into Your Daily Routine.

Go ahead, let your mind wander. When it's appropriate, of course.

By Laura Entis

Building a Business

Why Playing It Safe Will Kill Your Startup

Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.

By Renée Warren

Thought Leaders

Know When to Double Down in Business

Running a startup can resemble playing a game of blackjack. Be savvy and strategic yet willing to take risks at the right moment.

By Marty Fukuda

Building a Business

How the Next Five Years Will Revolutionize Business

The years until 2020 are poised to redefine almost every facet of how we work, from the way we run customer service to the way we build our businesses.

By Jason Ankeny

Building a Business

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.

By John Pilmer

Building a Business

To Stay Afloat, Focus on the Next Wave

To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.

By Dorie Clark

Thought Leaders

Practice Triage in Making Business Decisions

Business leaders should categorize choices by their potential impact to improve quality and speed.

By Joel Trammell

Entrepreneurs

3 Ways to Use a Rivalry to Increase Your Business Performance

Unlike competition, rivalry is personal, and it can either have a profoundly positive or negative impact on overall performance.

By Laura Entis

Building a Business

Will Big Companies Follow Microsoft’s Lead and Make It Harder for Startups to Win?

A large player starts to get wise to the ways of newcomers that are experimenting rapidly.

By Peter S. Cohan

Entrepreneurs

A Sport Few Americans Know Anything About Can Teach Plenty About Leadership

Cricket, the precursor to baseball, was popular in early America. Immigration from South Asia is boosting the sport and displaying the skill required to lead a team.

By Jagan Jagannathan

Building a Business

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.

By Eric Siu

Building a Business

5 Fundamentals Successful Entrepreneurs Build Into Their Strategy

Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.

By Kimanzi Constable

Building a Business

5 Things You Need to Do Before Selling Your Company

Taking care of a few key matters will help you get the most out of your business.

By Joe Worth

Building a Business

Entrepreneurs Should Expect to Scrape by on Crumbs Before the Feast

You will never do big things until you do small things in a big way.

By John Brubaker

Marketing

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

By Jim Joseph

Business Operations & Logistics

Don’t Drive Your Business Without Data

When you have good information about your customers, innovation can result.

By Iman Jalali

Building a Business

7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.

By Alexandra Watkins

Thought Leaders

Why Fear Is Your Ally in Business

Use this burst of emotion as a guide to focus your awareness, prepare strategically and execute tasks expertly.

By Karima Mariama-Arthur