A swarm of companies selling insect-based food items has descended upon the American market. Can they persuade consumers that eating bugs isn't a punishment?
If you rely on creativity, invest resources in identifying trend and invite a fresh perspective on what your company provides its customers, you won't be chasing the current trends; you will be defining them.
Mobile technology, big data and platforms that appeal to various demographics are growing social media into an ever-more powerful force in marketing and communications.
A wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we're communicating with a person or computer code.