Business Unusual - Page: 2
How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces
An NYC startup applies A/B testing -- common in the digital space -- to convert foot traffic to sales in brick-and-mortar stores.
How an Off-Season Hobby Grew into a Slick Business
Brent Christensen's Ice Castles creates frozen fantasies, and business is heating up.
How a Thirst for Fashion Is Driving Sales for This Hot Accessory
Stylish stainless-steal water bottles have earned celebrities and high-end stores as fans.
'Shark Tank' Update: The Sharks' Sour Reaction to a Vinegar Company Now Tastes Sweet
This Detroit entrepreneur saw her sales soar, even without a shark's investment. Take that, 'Mr. Wonderful.'
Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell
New York's urban jungle inspires a global fragrance empire.
Will.i.am: How the Hit Maker is Hitting Hard in Business
Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to shake up the Silicon Valley status quo.
A Storied Winery Runs Toward Tech, Reaps the Rewards
Here's a toast to the Napa Valley mainstay that's fomenting -- and fermenting -- a wine revolution.
How This Private-Aviation Training Agency Takes Service to New Heights
SkyAngels is out to make the skies a bit friendlier for flyers.
How This Company Is Revolutionizing the Way Farmers Do Their Job
FarmLogs turns to big data to update age-old practices.