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Business Unusual

Business Unusual

How This Mattress Company Got the Attention of New York Jet Eric Decker

This is what happens when a direct-to-consumer luxury mattress maker and celebrity backers get into bed together.
Business Unusual

How an Engineer's Desire to Keep His Keys Organized Led to a Business

Here are the five steps Michel Tunney used to take his idea from a Kickstarter campaign to retail stores.
Business Unusual

How a Glue Developer Turned Bad Luck Into a DIY Sensation

Jane ni Dhulchaointigh turned a sticky situation into a successful business in five steps.
Women Entrepreneurs

2016's Women to Watch

These women are making their mark on the business world. If you don't know who they are, you will.
Startups

How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces

An NYC startup applies A/B testing -- common in the digital space -- to convert foot traffic to sales in brick-and-mortar stores.
Business Unusual

How an Off-Season Hobby Grew into a Slick Business

Brent Christensen's Ice Castles creates frozen fantasies, and business is heating up.
Business Unusual

How a Thirst for Fashion Is Driving Sales for This Hot Accessory

Stylish stainless-steal water bottles have earned celebrities and high-end stores as fans.
Shark Tank

'Shark Tank' Update: The Sharks' Sour Reaction to a Vinegar Company Now Tastes Sweet

This Detroit entrepreneur saw her sales soar, even without a shark's investment. Take that, 'Mr. Wonderful.'
Entrepreneurs

Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to sha...
Wineries

A Storied Winery Runs Toward Tech, Reaps the Rewards

Here's a toast to the Napa Valley mainstay that's fomenting -- and fermenting -- a wine revolution.