Rebranding

Instagram Updates Logo and Its Fans Lose It Once Again
Instagram

Instagram Updates Logo and Its Fans Lose It Once Again

Enthusiasts for the photo-centric platform habitually fall into online tizzies when things change. They soon adjust.
Lesya Liu | 3 min read
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Rebranding

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca | 6 min read
Apple Faces a Big Dilemma If It Wants to Become a Services Business
Apple

Apple Faces a Big Dilemma If It Wants to Become a Services Business

In its current form, Apple is in no way equipped to get in the notoriously tricky enterprise-services game.
Matt Weinberger | 5 min read
4 Ways to Survive Your Company's Rebrand
Rebranding

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace | 5 min read
What Prince Can Teach All Companies About Rebranding
Rebranding

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
Julia Anne Matheson and Danielle Wright | 6 min read
GE Makes Its Own Hot Sauce to Attract Millennial Engineers
Recruiting

GE Makes Its Own Hot Sauce to Attract Millennial Engineers

General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.
Lydia Belanger | 2 min read
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid | 6 min read
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
Coca-Cola

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.
Matthew Nitch Smith | 2 min read
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
Rebranding

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.
ian Frisch | 7 min read
Don't Let Your Rebranding Destroy Your SEO
Rebranding

Don't Let Your Rebranding Destroy Your SEO

The trick is to make sure the search engines crawling your website have the chance to catch up.
Eric Siu | 6 min read
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Rebranding

Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
Elise Mitchell | 4 min read
The Ultimate Rebranding Checklist for Entrepreneurs
Rebranding

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Peter Gasca | 6 min read
Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again
Volkswagen

Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again

A nice apology letter from VW gives some clues just how badly they screwed up.
Peter Page | 5 min read
Don't Brand for Now, Brand For 'Then'
Branding

Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Mark Di Somma | 4 min read
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
Playboy

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Kim Lachance Shandrow | 4 min read