Rebranding

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.

Peter Gasca | 6 min read

Apple

Apple Faces a Big Dilemma If It Wants to Become a Services Business

In its current form, Apple is in no way equipped to get in the notoriously tricky enterprise-services game.

Matt Weinberger | 5 min read

Rebranding

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.

Robert Wallace | 5 min read

Rebranding

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.

Julia Anne Matheson and Danielle Wright | 6 min read

Recruiting

GE Makes Its Own Hot Sauce to Attract Millennial Engineers

General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.

Lydia Belanger | 2 min read

Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.

Efrat Ravid | 6 min read

Coca-Cola

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.

Matthew Nitch Smith | 2 min read

Rebranding

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.

ian Frisch | 7 min read

Rebranding

Don't Let Your Rebranding Destroy Your SEO

The trick is to make sure the search engines crawling your website have the chance to catch up.

Eric Siu | 6 min read

Rebranding

Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.

Elise Mitchell | 4 min read

Rebranding

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.

Peter Gasca | 6 min read

Volkswagen

Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again

A nice apology letter from VW gives some clues just how badly they screwed up.

Peter Page | 5 min read

Branding

Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.

Mark Di Somma | 4 min read

Playboy

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.

Kim Lachance Shandrow | 4 min read

Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.

Peter Daisyme | 4 min read