Rebranding: Page 6

News and Trends

To Embrace New Scaled India, IDG Ventures India Rebrands to Chiratae Ventures

In a bid to strengthen its presence, Myntra's early investor IDG India has re-branded to Chiratae Ventures

Branding

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

Branding

Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.

Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?

Science & Technology

3 Ways a Virtual Reality Pioneer Is Rebranding the Form

Even new technologies sometimes need a reboot.

Branding

The Female Founders Behind a Period Products Startup Leaned on Their Mentor as They Rebranded and Pivoted

Bunny and Taran Ghatrora looked outside their network and industry to connect with a mentor who could help take them from point A to B.

Branding

How to Make Your Rebrand Boring (In a Good Way)

The most important lesson: Don't rush a rebrand.

Leadership

Learn How To Rebrand And Innovate In A Family Business

Despite facing severe challenges, how Vishal Chordia rebranded his family business

Branding

How to Name (Or In Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.

Branding

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.

Branding

Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand

Make sure your logo and messaging match who you are right now.

Branding

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.

Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

Branding

Sadly, It's Time to Break up With Your Brand and Move on

Be honest, get help and know what you want in a new brand.

Growth Strategies

Time to Revamp Your Old Family Business

The main change begins with the mindset and one needs to have a very progressive approach