Building a Business The Secret to Getting Repeat Customers Follow these tips for providing excellent customer service, a must-have for any successful business. By Teresa Ciulla
Building a Business Don’t Overlook Print When Mapping Out Your Startup Marketing Plan By Katherine Halek
Building a Business 3 Great Ways to Create an Emotional Bond with Customers Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business. By Jesse Torres
Online Presence The Best Practices for Selling Via Social Media Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains. By Jaclyn Mullen
Building a Business 10 Ways to Keep Making Your Clients Happier and Happier Research and common sense agree. The least expensive and most effective marketing is retaining the clients you already have. By Rocco Baldassarre
Building a Business 10 Ways for Software Companies to Keep Customers Around Take these proactive measures to reduce your churn rate. By Ron Yekutiel
Human Resources The 4 Most Common Mistakes Early Entrepreneurs Make Here are a few errors newbie entrepreneurs make -- and how to avoid them. By AJ Agrawal
Building a Business 5 Ways To Make Your Startup Addictive Here is how to get your clients clamoring for more of your product or service. By Brian Ainsley Horn
Marketing Aim Directly at Your Target Market to Land New Clients Try these six ways to keep tabs on current customers and score additional ones. By Karen Mishra
Marketing Sincerity and Transparency Are the Keys to Genuine Customer Loyalty Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right. By Toby Bottorf
Marketing The One Trick Brands Use to Engage With Business Travelers When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special? By Rob Connors
Building a Business Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end. By Sam Madden
Building a Business How the Epidemic of Bad Behavior Affects Your Business Learn about actions your company can take to return to civility in the workplace and minimize rudeness with customers. By Leslie Gaines-Ross
Marketing Reciprocal Loyalty — the Best Way to Acquire and Retain Customers Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement. By Keith Smith
Building a Business Entrepreneurs Can’t Afford to Have Funnel Vision While the old way may have been 'buy or goodbye,' things have changed in that all customers, old and new, deserve your full attention. By Scott Stratten and Alison Kramer
Building a Business 7 Common Customer Onboarding Mistakes to Avoid at All Costs If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product. By Eric Siu
Building a Business Creating Customers for Life: 50 Resources on Loyalty, Churn and Customer Retention Earning customer loyalty is an uphill battle, but it is always worth the effort. By Gregory Ciotti
Marketing 3 Steps to Happier Customers Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied. By Belinda Chan
Thought Leaders Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways. Businesses can cultivate close relationships with their clientele. It just requires time and effort. By Peter Gasca
Building a Business 6 Ways to Keep Clients Happy In the highly competitive business world, it is imperative to keep customers content. Here are a few simple ways to keep clients satisfied and loyal. By Carm Lyman
Marketing The Real Cost of Giving Terrible Customer Service What you can learn from one startup that botched a delivery and lost me as a customer forever. By Carol Roth
Building a Business 4 Steps to Knowing What Your Customers Want Better Than They Do Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words By Joseph Pigato
Building a Business Turning an Oops Into an Opportunity When a company errs, a superior response from its customer-response team can win over the aggrieved party. By Chip R. Bell
Building a Business 3 Push Notification Strategies to Increase App Engagement When your users are teetering, subtle push them to come back with targeted messages. By Rahul Varshneya
Building a Business 3 Keys to Measuring the Success of Your Loyalty Program Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it. By Jed Williams and John Swanciger
Building a Business Find Ways to Lift Profit Margins Without Much Effort Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from. By Andrew Miller
Building a Business A High Churn Can Cause Your Business to Crash and Burn This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money. By George Deeb
Building a Business Are Mobile Ads Good for Your Business? (Infographic) Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you. By Suhail Doshi