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Growth Strategies

International Business

Want to Go Global? Learn These 4 Terms First.

Expanding internationally is not as simple as running your copy through a translator.
Advertising

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Office Space

Does the Company With the Best Break Room Win?

Create a space that not only lives up to the organization's culture but that can also function as a recruiting tool.
Ready for Anything

Grant Cardone's 5 Tips for Closing the Big Sale on the Phone

Businesses live and breathe sales. They die without them. If you want to be a ridiculously successful entrepreneur, you and your team need to have what it takes to close big sales.
Human Resources

College Career Recruitment – With a Fee

San Jose State University has outsourced headhunting to local staffing agencies, transforming traditional relationships with university placement offices.
Outsourcing

Small Business Is Using More Contractors

Like larger corporations, many small businesses are using outside help rather than hiring new employees.
Sales

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Cybersecurity

Beware of a New Kind of Business Identity Theft

Cyber criminals are hacking into review sites to post false information about a business or illegitimate reviews. Find out what you should do.
Ready for Anything

7 Tricks to Make Email Less Overwhelming

Time is money, especially in the world of startups. For those tired of going through their inbox, here is the simple email-management system every entrepreneur should implement.
Mobile

Microsoft Releases $25 Nokia Phone

The company aims to reach potential first-time customers in emerging markets such as India, China and Nigeria.
Corporate Culture

A Rare Glimpse Inside Apple University, the Company's Covert Training Grounds

In exquisitely austere classrooms, Apple employees are taught brand values and corporate history by a full-time staff that hails from Yale, Harvard and M.I.T.
Ready for Anything

Since You Can't Manipulate Time, Try These 13 Time-Saving Tips

As an entrepreneur, you'll try to do it all. Don't. Instead, up your productivity with a clear schedule and working smarter.
Skills

5 Skills Every Successful Entrepreneur Must Master

Whether you're already great at the following practices or could use a few pointers, these are the areas you should focus on.
Habits

How to Build New Habits by Taking Advantage of Old Ones

A look at 'habit stacking' and how it can help you create new habits easier.
Cybersecurity

4 Ways a CEO May Be Inviting a Cyber Criminal to Attack

Put these digital security tips into practice to safeguard your company's files.