Social Media Marketing

Here's How Facebook Has Reduced the Need to Pay for PR
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Greg Shugar
Instagram Stories Is Likely to Become a Powerful Marketing Tool
Instagram Marketing

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.
Lesya Liu
4 Easily Overlooked Reasons Your Online Business Is Not Thriving
Ecommerce

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Stick with what works. Maximize your social media use. Keep your information secure. And invest in online visibility.
Toby Nwazor
15 Marketing Tools To Check Out in 2017
Marketing Tools

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.
Aj Agrawal
Why 2017 Will be the Year of Native Content and Engagement
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Lesya Liu
10 Facts You Didn't Know About Facebook Advertising
Facebook Advertising

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.
Rocco Baldassarre
How to Identify the Perfect Influencer for Your Business
Influencer Marketing

How to Identify the Perfect Influencer for Your Business

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.
John Rampton
Have a Burning Business Question? Ask Our Marketing Expert Ryan Bonnici.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Expert Ryan Bonnici.

Considered a maverick in the world of marketing, Ryan Bonnici of HubSpot is looking to answer your questions related to digital, content, inbound and social media marketing.
Andrea Huspeni
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Lesya Liu
Why Instagram Won 2016 and Snapchat Didn't
Instagram Marketing

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Lesya Liu
How to Determine the Best App for Managing Social Media
Ask the Expert

How to Determine the Best App for Managing Social Media

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.
Aaron Agius
7 Things Brands Can Learn From Trump's Social Media Strategy
Social Media

7 Things Brands Can Learn From Trump's Social Media Strategy

While you may not like those tweets from our president-elect, you have to admit that as a campaign strategy, they worked.
David Lester
The 5 Marketing Trends to Keep Your Eyes on for 2017
Marketing

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year.
10 Rules for Leveraging Social Media to Grow Your Business
Social Media

10 Rules for Leveraging Social Media to Grow Your Business

Use these guidelines to harness the power of social media.
R.L. Adams
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