Social Media Marketing

Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Marketing

Stop Trying to Close and Do This Instead

Play the long game, be patient and succeed.
Marketing to Millennials

7 Ways Marketers Can Reach Gen Z

The youngest adults grew up connected. It's only made getting attention possible, not easy.
Facebook

Why There's No Perfect Time to Post on Facebook

The best time to post depends on a number of factors that are different for every business.
Startup Basics

4 Ways to Give Off Big Company Vibes as a Tiny Startup

Give your customers confidence you can get the job done by employing these easy tactics.
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
authority marketing

What is 'Authority Marketing' and How Do You Achieve It?

Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Social Media Marketing

3 Ways to Grow Your Business With Free Social Media Analytics

Social media is about the long game and does require thoughtful planning, but there's no need to break the bank for in-depth analysis and strategy-building.
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Snapchat

Your Uncensored Guide to Snapchat

Snapchat, perhaps the most youthful of all the social media channels, is remarkably receptive to marketing.
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
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