Encyclopedia

Small Business Encyclopedia
Letter: G

Goal Setting

Establishing short- or long-term objectives, usually incorporating deadlines and quantifiable measures

Government Contracts

Agreements that outline business transactions between companies and government entities

Government Grants

An award of financial assistance in the form of money by the federal government to an eligible grantee with no expectation that the funds will be paid back. The term does not include technical assistance which provides services instead of money, or other assistance in the form of revenue sharing, loans, loan guarantees, interest subsidies, insurance, or direct appropriations

Grant Proposals

A formal proposal submitted to a government or civilian entity that outlines a proposed project and shows budgetary requirements and requests monetary assistance in the form of a grant

Guarantees

A pledge, usually in writing, given by a company to any customers that something is of specified quality, content, benefit or that it will provide satisfaction or will perform or produce in a specified manner. A guarantee also outlines what will happen should the buyer not be satisfied with his purchase.

Guerrilla Marketing

An unconventional way of performing marketing activities on a very low budget

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