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P

Packaging

Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean
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Partnership

Definition: A legal form of business operation between two or more individuals who share management and profits. The federal government recognizes several types of partnerships. The two most common are general and limited partnerships.
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Patents

Definition: A form of protection that provides a person or legal entity with exclusive rights for making, using or selling a concept or invention and excludes others from doing the same for the duration of the patent
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Payables Management

Definition: The administration of a company's outstanding debts, or liabilities, to vendors for purchases of goods and services made on credit
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Payroll Management

Definition: The administration of the financial record of employees' salaries, wages, bonuses, net pay, and deductions
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Performance Reviews

Definition: An analysis of an employee's work habits undertaken at a fixed point in time to determine the degree to which stated objectives and expectations have been reached
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Permits

Definition: A legal document giving official permission to do something
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Podcast

Definition: A podcast is a pre-recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices.
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Point of Sale (POS) System

Definition: A computerized network operated by a main computer and linked to several checkout terminals
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Positioning

Definition: How you differentiate your product or service from that of your competitors and then determine which market niche to fill
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Press Kit

Definition: A comprehensive package of information outlining a company's products and services most frequently sent to members of the press
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Press Release

Definition: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
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Pricing a Product

Definition: To establish a selling price for a product
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Pricing a Service

Definition: To establish a selling price for a service
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Primary Market Research

Definition: Iinformation that comes directly from the source--that is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods.
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Private Label Sales

Definition: Licensing your product to another company to sell under its own name, rather than under yours
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Product Development

Definition: The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product
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Professional Employer Organization (PEO)

Definition: A company that technically "employs" the workers of several other companies and oversees all HR-related functions
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Professional Service Providers

Definition: Individuals who provide your company with specialized service, including but not restricted to lawyers, accountants and management consultants
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Property Insurance

Definition: Insurance that protects the physical property and equipment of a business against loss from theft, fire or other perils; all-risk coverage covers against all risks; named-peril coverage covers only against specific perils named in the policy.
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Prospecting

Definition: The search for potential customers or buyers
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Prototype

Definition: A replica of a product as it will be manufactured, which may include such details as color, graphics, packaging and instructions
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Public Relations

Definition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives
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