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U

Undercapitalization

Definition: The condition that exists when a company doesn't have enough cash to carry on its business and pay its creditors
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Unemployment Insurance

Definition: A federal program whereby eligible unemployed persons receive cash benefits for a specified period of time. These benefits are paid out of funds derived from employer, employee and government contributions.
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Uniform Franchise Offering Circular (UFOC)

Definition: A regulatory document describing a franchise opportunity that prospective franchisees have to receive before they pay any money, sign any papers or, in some cases, even meet with the franchisor
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Unique Selling Proposition (USP)

Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition
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URL/Domain Name

Definition: Universal resource locator, or, more simply, a web page's address
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