Small Business Encyclopedia
Letter: U


The condition that exists when a company doesn't have enough cash to carry on its business and pay its creditors

Unemployment Insurance

A federal program whereby eligible unemployed persons receive cash benefits for a specified period of time. These benefits are paid out of funds derived from employer, employee and government contributions.

Uniform Franchise Offering Circular (UFOC)

A regulatory document describing a franchise opportunity that prospective franchisees have to receive before they pay any money, sign any papers or, in some cases, even meet with the franchisor

Unique Selling Proposition (USP)

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

URL/Domain Name

Universal resource locator, or, more simply, a web page's address

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