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Startup Toolkit

Once you've found the right idea, these guides can help you get started.

10 Trends That Could Change Your Business

From crowdsourced shopping to mancessories to new ways to get green: The 10 trends that will define opportunity next year.

Are You Ready to Launch?

Three key questions to ask yourself before you start your own business

Business Planning for the 'Lean Startup'

This next-generation strategy calls for planning--and revising--as you go.

The Four Keys to Raising Capital

Address these four points clearly and confidently, and your investors are likely to buy in.

Success Stories

Get inspired by these entrepreneurs who have taken their idea and made it a success.
How Sara Blakely Built a Billion-Dollar Business From Scratch

How Sara Blakely Built a Billion-Dollar Business From Scratch

by Gabrielle Karol
She built the Spanx brand starting out with just $5,000 in savings and no experience in retail or manufacturing.
October 22, 2014
What's the Smarter Move, Start My Business or Stay in School?

What's the Smarter Move, Start My Business or Stay in School?

by John Rampton
If you know in your heart you want to be an entrepreneur, weigh carefully whether the value of college outweighs the debt you'll carry when you graduate.
October 21, 2014
Small, But Fierce: How Tiny Firms Can Pack a Big Punch

Small, But Fierce: How Tiny Firms Can Pack a Big Punch

by Chris Matthews
In an economy hostile to small business, how are the most successful small firms surviving?
October 17, 2014
7 Ways to Shift Your Perspective About the Dreaded 'No' in Sales

7 Ways to Shift Your Perspective About the Dreaded 'No' in Sales

by Sherrie Campbell
Overcome the uncomfortable and awkward moment of a rejection from a client.
October 16, 2014
New Apps for Renters May Keep Lax Landlords in Line

New Apps for Renters May Keep Lax Landlords in Line

by Reuters
These new apps are part of a trend toward making new technologies available to U.S. renters.
October 15, 2014
10 Powerful Practices From 10 Highly Respected People

10 Powerful Practices From 10 Highly Respected People

by Thai Nguyen
Money and success are honorable goals but respect is more valuable than either and dependent upon neither.
October 15, 2014
Embrace Your Ideas, Even If They May Sound Ridiculous

Embrace Your Ideas, Even If They May Sound Ridiculous

by Daniel O’Neil
A fiction writer who regrets not pursuing a now billion-dollar idea shares four reasons to push your thoughts closer to reality.
October 14, 2014
More Startups Are Cashing in on the Growing Worker Skills Gap

More Startups Are Cashing in on the Growing Worker Skills Gap

by Kate Rogers
Opportunity: The growing divide between prospering American workers and those falling further behind.
October 14, 2014
12 Critical Questions to Ask Before Pursuing a Business Idea

12 Critical Questions to Ask Before Pursuing a Business Idea

by Mike Cooch
Ideas can come to easy to many entrepreneurs, but how do you know when to actually start up? Use this questionnaire.
October 14, 2014
In Business, the Cyber War Between the U.S. and China and Russia Is Tense

In Business, the Cyber War Between the U.S. and China and Russia Is Tense

by DJ Summers
Cyber sabotage has quickly become the 21st century's preferred form of international trade theft.
October 13, 2014
Motor-Less City? Bankrupt Detroit's Booming Bike Industry.

Motor-Less City? Bankrupt Detroit's Booming Bike Industry.

by Jen Wieczner
The Motor City is becoming an unlikely hub for high-end bike manufacturing.
October 9, 2014
From Apple to Samsung, One British Entrepreneur Sees a Golden Opportunity

From Apple to Samsung, One British Entrepreneur Sees a Golden Opportunity

by Reuters
Goldgenie takes smartphones and gives them a little extra bling.
October 9, 2014
This Billionaire's Definition of Success Will Surprise You

This Billionaire's Definition of Success Will Surprise You

by Business Insider Staff
A conversation with John Paul DeJoria about the lessons he's learned on his entrepreneurial journey.
October 9, 2014
Why Startups Fail, According to Their Founders

Why Startups Fail, According to Their Founders

by Erin Griffith
The top reason might surprise you. Or perhaps it won't.
October 3, 2014
3 Student Startups That Are Going the Distance

3 Student Startups That Are Going the Distance

by Jason Daley
They've all managed to make the tricky jump from great idea to great company.
October 3, 2014
The Mindy Kaling Guide to Entrepreneurial Domination

The Mindy Kaling Guide to Entrepreneurial Domination

by Aaron Orendorff
Five lessons on success founders can learn from this unlikely leader.
October 2, 2014
Billionaire Entrepreneur Mark Cuban: 'Failure is Part of the Success Equation'

Billionaire Entrepreneur Mark Cuban: 'Failure is Part of the Success Equation'

by Kim Lachance Shandrow
Falling down and pulling yourself back up only makes you more kickass at business and in life, the Shark Tank star says.
September 25, 2014
When Your Big Business Idea Stalls, Ask These 3 Questions

When Your Big Business Idea Stalls, Ask These 3 Questions

by Peter Gasca
It can be tough to determine if you're really onto something. After conducting a gut check, seek the advice of others.
September 22, 2014
You Have A Great Idea For A Product, So Now What?

You Have A Great Idea For A Product, So Now What?

by Thomas Oppong
Most entrepreneurs have lots of ideas but few of them are able to successfully execute that one idea that makes all the difference.
September 19, 2014
Best Idea Ever, or Forget It? 7 Ways to Reality Check a Startup Concept.

Best Idea Ever, or Forget It? 7 Ways to Reality Check a Startup Concept.

by Martin Zwilling
How does any entrepreneur know what ventures to pursue, and which ones are best left behind?
September 19, 2014
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