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Startup Toolkit

Once you've found the right idea, these guides can help you get started.

10 Trends That Could Change Your Business

From crowdsourced shopping to mancessories to new ways to get green: The 10 trends that will define opportunity next year.

Are You Ready to Launch?

Three key questions to ask yourself before you start your own business

Business Planning for the 'Lean Startup'

This next-generation strategy calls for planning--and revising--as you go.

The Four Keys to Raising Capital

Address these four points clearly and confidently, and your investors are likely to buy in.

Success Stories

Get inspired by these entrepreneurs who have taken their idea and made it a success.
5 Easy Tweaks You Can Make to Consistently Land New Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

by Kimanzi Constable
People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
September 2, 2014
This One Word Will Always Stifle Creativity

This One Word Will Always Stifle Creativity

by Peter Gasca
Great entrepreneurs understand that great ideas can often come from really bad ones.
September 2, 2014
Basecamp's Rebel Recipe for Success: 5 Ways the Software Maverick Made Millions by Being Different

Basecamp's Rebel Recipe for Success: 5 Ways the Software Maverick Made Millions by Being Different

by Kim Lachance Shandrow
Here are the surprising, unorthodox strategies that helped the early software as a service pioneer rise to -- and stay at the top of -- the crowded online project management space.
August 26, 2014
Your Ideas Have No Value

Your Ideas Have No Value

by Carol Roth
Get over holding onto your ideas and get out there and do something with them.
August 26, 2014
Success Lessons From 2 Innovators Who Came Out Swinging

Success Lessons From 2 Innovators Who Came Out Swinging

by Eric Siu
Case studies are everywhere, but check out these entrepreneurs who made crucial decisions on the one-way path to enviable success.
August 26, 2014
Got a Great Idea But Not the Time (or Means) to Develop a Product?

Got a Great Idea But Not the Time (or Means) to Develop a Product?

by Jesse Torres
WayFounder has come up with a route for inventors to bring their concepts to market.
August 25, 2014
Waiting for That 'Light Bulb' Moment? Don't.

Waiting for That 'Light Bulb' Moment? Don't.

by Catherine Clifford
Jim Koch launched the Boston Beer Company from his kitchen table in 1984. Now, 30 years later, the leader of the craft brewing movement is doing more than $700 million in sales. Here’s what he learned about starting up.
August 21, 2014
Don't Just Start a Business, Solve A Problem

Don't Just Start a Business, Solve A Problem

by Thomas Oppong
You don't want to start a business that may not survive. Do your homework, validate your idea and make sure you have a real market for it.
August 15, 2014
4 Winning Startup Strategies From Pro Football

4 Winning Startup Strategies From Pro Football

by Daniel Wesley
In sports, just as in your business, what matters most is the quality of your idea and the consistency of your execution.
August 14, 2014
Arianna Huffington's Recipe for Success: Unplug, Renew and Recharge.

Arianna Huffington's Recipe for Success: Unplug, Renew and Recharge.

by Nina Zipkin
The media mogul took a scary wake-up call and channeled it into a new lease on life -- one with a lot less stress and anxiety.
August 14, 2014
Is Your Startup Ready for the Spotlight?

Is Your Startup Ready for the Spotlight?

by Nina Zipkin
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
August 14, 2014
How These Sibling Franchisees Built an Empire

How These Sibling Franchisees Built an Empire

by Jason Daley
Brothers Joe and Allen Hertzman, who own six Long John Silver's, 13 Rally's and 24 Papa John's Pizza units, share what's in their secret franchising sauce.
August 10, 2014
The 'Aha!' Moments of Famous Inventors (Infographic)

The 'Aha!' Moments of Famous Inventors (Infographic)

by Catherine Clifford
A look at the realizations that inspired the founders of Apple, Ikea, WhatsApp and other massively successful businesses.
July 31, 2014
5 Books That Reveal the Secrets of Your Entrepreneurial Heroes

5 Books That Reveal the Secrets of Your Entrepreneurial Heroes

by Dorie Clark
Here are five must-read books that show what entrepreneurial success really takes, and how we can apply the principles of the best to our business.
July 21, 2014
9 Things Exceptionally Smart Entrepreneurs Do to Be Successful

9 Things Exceptionally Smart Entrepreneurs Do to Be Successful

by Thomas Oppong
The difference between success and failure often comes down to these actions.
July 21, 2014
Jump on an Idea Quickly With These 5 Tips

Jump on an Idea Quickly With These 5 Tips

by Eric Schiffer
Great entrepreneurs don’t catch lightning in a bottle and leave it on the table.
July 15, 2014
2 Risky Pivots You Probably Haven't Heard About

2 Risky Pivots You Probably Haven't Heard About

by Eric Siu
Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
July 15, 2014
How a Former Denny's Waitress Amassed an Empire of Over 75 Denny's Locations

How a Former Denny's Waitress Amassed an Empire of Over 75 Denny's Locations

by Jason Daley
At age 16, Dawn Lafreeda began working at Denny's as a hostess. Three decades later, she's the largest single-owner franchisee in the system.
July 11, 2014
Nasty Gal CEO Sophia Amoruso: 'Wisdom is Earned Through Experience, Particularly Mistakes.'

Nasty Gal CEO Sophia Amoruso: 'Wisdom is Earned Through Experience, Particularly Mistakes.'

by Nina Zipkin
The fashion-retail founder explains why entrepreneurs shouldn't be afraid to veer off of the prescribed track, why it is okay for them to make mistakes and how founders should strive to be like Indiana Jones.
July 10, 2014
Iterate or Eliminate? When You Need to Go Back to the Drawing Board.

Iterate or Eliminate? When You Need to Go Back to the Drawing Board.

by Jake Gibson
When do you stick with an idea, and when do you eliminate it altogether? As an entrepreneur, this can be a life-or-death decision for your startup.
July 7, 2014
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